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You know its summer when you are driving through
Shahrae Faisal or Gulberg Plaza Liberty Market roundabout and witness
giant billboards displaying lawn brands. Summers in Pakistan are
distinguished due to warm weather, mangoes, and streak of new launching
lawn collections.
Mesmerizing, colorful and trendy lawn collections are the major delight
of summers for Pakistani women. The lawn shopping begins from the end of
February and it continues till September. Women wait desperately to get
their hands on their favorite lawn prints. Year 2016 is not different
from previous years, as Pakistani women got several options to shop.
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Lawn Fashion of 2016
Lawn Fashion trends have changed drastically from time to time. It has
been witnessed that mostly women prefer designer lawn dresses that
matches their taste preferences and budget. From simple printed suits to
embroidered lawn, 2 pieces, 3 pieces, and shirt pieces; the shops are
filled with latest collections. Working women prefers to get some trendy
lawn shirts, while 3 pieces and 2 pieces are preferred for casual and
party wear. Simple lawn dresses are usually preferred by housewives who
have to perform daily house chores. While heavy embroidered lawn suits
with chiffon dupatta are purchased by women who have to look decent at
workplace or at evening party. Chiffon dupatta are light weight and are
comfortable for these sunny days. Being the main fabric of summers, lawn
dresses are worn for every single occasion. Therefore special attention
is given by designer brands to make sure that every dress meets the
requirement of the customer.
Summer Lawn Business on the Verge of Rise
Since past few years, many new players have entered the business segment
of lawn clothing. This emerges tough competition among brands for
quality prints and prices. Who does not want to buy a designer lawn
dress? Every woman loves to buy catchy latest prints that they can
flaunt at parties, or workplace. Marketers have played a crucial role in
engaging women in lawn shopping. Marketing tactics in terms of TVCs and
bill boards have been the key in drawing the attention of women towards
checking out the whole catalogue and ultimately end up buying them.
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Lawn Brands and their Price Ranges
Brand like Origins, Sapphire, Gul Ahmed, Al Karam, and Khaddi have
became an eye candy of Pakistani women by launching some amazing lawn
suits and kurtis in affordable prices. The price ranges from 2000 to
4000 PKR for printed suits, and when you opt for heavy embroidered lawn
collection price rises up to 5000 to 7000 PKR. Women go crazy for
popular designers like Maria B and Sana Safinaz every year for their new
lawn collection. Sana Safinaz lawn collection is available for 5950 PKR
and 6750 PKR only. Although these are expensive brands and are out of
league for many, but nothing matters to shopaholic women who can pay
thousands of bucks for their favorite dress.
Replicas Are ‘In’ for Price Conscious Souls
Those who can’t afford the luxury of original expensive designer lawn
can now opt for replica of your favorite dresses. Many companies are
selling replicas of expensive and popular lawn dresses worth 6000 PKR
and beyond. Women who fail to get hold of their favorite prints due to
limited budget can avail the offer of replicas. This trend of shopping
has gained tremendous success in Pakistan within short period of time.
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What Women Like to Wear in 2016?
Talking about the fashion and style of lawn dresses, this year normal
and short length shirts with trouser pants and shalwar are trending.
Women have taken a break from long shirts and have diverted the
attention to traditional style shalwar kameez. Stitched and unstitched
lawn dresses are equally popular among women this summer. Stitched lawn
dresses and shirts are available for those who want to skip the torture
of visiting tailors in scorching summers. Reasonable prices are offered
for stitched suits to give you value for money. Unstitched lawn suits
can be stitched on custom made requests of the buyers.
So what are you waiting for? Get your wardrobe re-stocked with latest
lawn dresses of this year and redefine your style statement!
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