Bloom Is Off The Rose Meaning

(idiomatic, business, economics) Business is not going well for a particular identified firm or industry, or the overall economy has taken a downturn.

Example: 1921, John Galsworthy, The Forsyte Saga, Part III, ch. 9:
  The matter was clear as daylight, and would be disposed of in half an hour or so; but during that half-hour he, Soames, would go down to hell; and after that half-hour all bearers of the Forsyte name would feel the bloom was off the rose.
1990 April 8, Sheila Rule, "The World: Quite Enough of Thatcher, or Just a Cyclical Setback?," New York Times (retrieved 8 Jan 2012):
  "Thatcher's style, her arrogance, her kind of assertiveness, have suddenly gone out of fashion," said Ralph Miliband. . . . Outside of Britain, too, the bloom is off the rose. Mrs. Thatcher had a warm relationship with President Ronald Reagan, but her standing with President Bush is less certain.
2007 Feb. 15, Barbara Kiviat, "10 Questions for Carl Icahn," Time:
  The bloom is off the rose concerning the imperial CEO. Finally shareholders are becoming incensed by these reprehensible bonuses and severance packages.
1987 March 11, Peter J. Boyer, "Shop-at-Home Program Fails to Show and Tell," New York Times (retrieved 8 Jan 2012):
  "I would say that the bloom is off the rose a little bit, yes," said the senior vice president of video retailing for Lorimar Telepictures, Peter Temple, speaking of the home-shopping phenomenon.
2000 Feb. 14, Margaret Popper, "Venture Capitalist Michael Frank: "The Cost of Playing Poker Has Simply Gone Up"," Businessweek (retrieved 8 Jan 2012):
  "I think that for general advertising, the bloom is off the rose. That is a declining revenue model."