Bright Shiny Object Meaning
(figuratively) An item that attracts a great deal of attention because of its superficial characteristics.
Example: Used other than as an idiom: see bright,â€Ž shiny,â€Ž object.
2003 April 11, Jim Kennedy, â€œRe: VMWare for Production Environmentâ€, comp.databases.oracle.server, Usenet:
Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.
2008, Larina Kase, The Confident Leader, page 28:
This is the â€œbright shiny objectâ€ phenomenon that the majority of entrepreneurs experienceâ€”you see something and are attracted to it ... until a new bright shiny object catches your eye.
2010, Mitch Meyerson, Success Secrets of Social Media Marketing Superstars, page 103:
A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.