Bright Shiny Object Meaning

(figuratively) An item that attracts a great deal of attention because of its superficial characteristics.

Example: Used other than as an idiom: see bright,‎ shiny,‎ object.
2003 April 11, Jim Kennedy, “Re: VMWare for Production Environment”,, Usenet:
  Why add this extra layer of software? It sounds like someone is wanting to use their new BSO. (Bright Shiny Object) I wouldn't use it in my production environments.
2008, Larina Kase, The Confident Leader, page 28:
  This is the “bright shiny object” phenomenon that the majority of entrepreneurs experience—you see something and are attracted to it ... until a new bright shiny object catches your eye.
2010, Mitch Meyerson, Success Secrets of Social Media Marketing Superstars, page 103:
  A lot of people just play with social media because it's this new, bright, shiny object, but they don't really know what they're doing.