Consume Mass Quantities Meaning

(chiefly US, idiomatic, by extension) To use large amounts of any resource.

Example: 1977, Transcript: Saturday Night Live, Season 2, Episode 19, 16 April:
  Connie Conehead: Merkon, we invite you to consume mass quantities.
1995, John L. Hemingway, "Leisure studies and interpretive social inquiry," Leisure Studies, vol. 14, no. 1, p. 42:
  Suppose that A chooses, aftern returning from numerous expeditions to the shopping mall, to consume mass quantities of cheap beer )sic) while watching television, whereas B reads good nonfiction.
2002, Mark Guzdial and Elliot Soloway, "Teaching the Nintendo Generation to Program," Communications of the ACM, Association of Computing Machinery, vol. 45, no. 4 (Apr.), p. 18:
  The implication has often been that they need to consume mass quantities of fast-paced sound, graphics and animation.