Fall For Meaning

(idiomatic) To fall in love with someone.

Example:   I can't believe how many people still fall for the coin glued to the sidewalk.
  He really fell for the attractive waitress at his favorite restaurant.
2012 May 27, Nathan Rabin, “TV: Review: THE SIMPSONS (CLASSIC): “New Kid On The Block” (season 4, episode 8; originally aired 11/12/1992)”[1], The Onion AV Club:
  The neighbor is eventually able to sell her home despite Homer’s pants-less affronts to propriety and decency and Bart falls deeply and instantly for one of its new inhabitants, a tough but charming and funny tomboy girl named Laura (voiced by Sara Gilbert) with just the right combination of toughness and sweetness, granite and honey.