IDIOMS

HE-double-hockey-sticks

(idiomatic, euphemistic) Hell.

Example: 2002: Eric G. Stephan and R. Wayne Pace, Powerful Leadership: How to Unleash the Potential in Others and Simplify Your Own Life
  His voice rose about an octave, actually just short of a scream, and he said something to the effect that "it's an HE-double-hockey-sticks-week at work."
2003: Susan Neville, Iconography: A Writer's Meditation
  He's made the mother's life a living HE-double-hockey-sticks, my daughter says.
2005: Mike Joens, Blood Reins: A Detective Sandra Cameron Mystery
  She knew Kate didn't have a snowball's chance in HE-Double hockey-sticks, with Angelina's Zee-Zee and Bud's Mister Dobson winning everything.