Jazz and Eva Zu Beck to showcase Pakistan’s true colors
Globally renowned travel vlogger, Eva Zu Beck,has put Pakistan on the travel map for young people the world over. She has now partnered with the country’s leading digital communications company, Jazz, for an enthralling digital travelshow called – ‘Eva Travels Pakistan with Jazz’. For this reason, a grand launch event was held to not only showcase the show’s pilot, but also discuss how such endeavors create Pakistan’s soft image internationally and boost travel diplomacy and people-to-people connections. |
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KazimMujtaba, Head of Marketing at Jazz, discussed the mobile operator’s involvement in the series, “At Jazz, our tagline is, “Dunya koBataa Do” which aligns perfectly with the need for such a show. Even before this partnership, Eva had been promoting a more positive image of Pakistan which was one of the reasons why we chose her to be the face of the show. Jazz, with this series, will be enabling Eva in her travels as it does for millions across Pakistan”. |
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The show that will be broadcasted on several mediums will have the first season will comprise of eight episodes in total, with a new episode available for viewing every week on Eva’s YouTube Channel. The first season will showcase the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country. Viewers will be kept engaged on Jazz's and Eva’s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes. |
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