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“We have the best camera phones till date!”
“Our technology is far better than others”
“No one can beat us at R & D and innovation”
Although no smart phone brand claims such things publically but they
definitely live by them. Fierce competition exist in the smart phone
business where all the technology brands are in a tug of war to win the
title of best smart phone brand of the world.
Talking about the facts, the smart phone industry today is dominated by
brands like Apple and Samsung. Worldwide, the two giants dominate smart
phone sales, accounting for about one third of the market. But story
doesn’t end here, as other global bestsellers the Chinese competitors
are definitely giving tough time to the Biggies on the basis of low cost
feature. Lenovo and Xiaomi are replaced by Oppo and Vivo in the top five
global smart phone makers list.
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World’s largest smart phone market, China operates with four giant
companies competing over the last few years for the number one spot.
Gaining the number 1 spot in China is although not so profitable as new
competitors are there to build market share by losing plenty of money.
In the past few years, Huawei surprised by becoming the No. 3 smart
phone maker in the world and the first Chinese phone manufacturer with a
substantial global footprint.
OPPO and its sister firm, Vivo started their operations in 2004 and 2009
respectively. They focused their abilities in manufacturing cheap and
amazing smart phones similar to plenty of other Chinese manufacturers.
They went unnoticed by the global leader Apple that time. Xiaomi however
was the Chinese handset manufacturer to watch for. Things changed for
global leader Apple in June 2016 when OPPO’ R9, which costs approx.
$400, overtook the iPhone, which is priced twice, became China’s
best-selling handset. Vivo, on the other hand targets youth with lower
prices.
Both Oppo and Vivo made remarkable achievements in the past few years
and became among the top five biggest smart phone makers in the world.
The story of their success can be portrayed by saying that one out of
every three smartphones of Oppo or Vivo sold in China in the third
quarter of 2016.
Rising Stars of Global Smart phone Market
Chinese brands have done remarkably well in the global market to sustain
a respectable top slot.
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Oppo
Oppo Mobiles, regarded as 4th largest mobile phone brand in the world is
owned by billionaire Duan Yong Ping. The brand made its name by selling
cheaper phones in rural China at around 200,000 retail locations and
Southeast Asia. Making its footprints strong in Pakistan market, Oppo
Mobiles is reaching greater heights of success and growth with some
amazing camera phones. Chinese technology master OPPO has recently
attracted millions of potential users due to its recently launched
highly popular and demanded flagships like F1s, and Oppo F3 plus. Oppo
has made a remarkable breakthrough by launching Oppo F3 plus featuring
outstanding camera features. Being the ‘Selfie Expert’ and ‘Group Selfie’
as a secret weapon, the F3 Plus can click awesome group selfies with its
120 degree wide angle and 8 MP cameras. In the Chinese market, the brand
competes with Xiaomi on price, but has had more success abroad in
Pakistan, India, Sri Lanka and Australia. Oppo is certainly the rising
star with second place in South-East Asia behind Samsung. To expand its
operations, in Africa and Middle East a marketing centre is being set up
in Cairo. |
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Huawei
The Chinese giant Huawei gained the momentum with approximately 140
million handset sales in 2016. Huawei is able to maintain a strong
foothold in Europe and is finding success with the P8 and P9, where it
is taking away market share from Samsung and Apple with competitive
specs at lower prices.
Vivo
Regarded as Oppo’s sister brand, Vivo is owned by Duan Yong Ping.
Considering that China is selfie obsessed, Vivo focuses its attention
towards camera features making it the unique selling proposition. |
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"So, definitely, Oppo is the BOSS after clinching the market share
from some notorious brands like HTC and Xiaomi. With some remarkable
camera phones it has taken the lead and made glorious success".
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