The year 2020 was dominated by some of the most unexpected events in human history. It is almost a year of change and adjustment to the new normal. At the beginning of the outbreak, our immediate priority was to define safety norms and practice social guidelines. Managing the effects of COVID outbreak was another task at hand for a global brand like vivo by not just ensuring their wellbeing and alerting our employees and front line staff but also protecting their livelihoods while keeping the customer interface intact through digital touch points.
Yet I feel we have walked into 2021 with many lessons and learnings and definitely hope for the future. At all levels, we are trying to make this world a better place by virtue of togetherness and support. I pay my tributes to all my customers, front line staff, retailers and other eco-system partners for believing in us and working hard in 2020.
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We at vivo, believe in the concept of Benfen, which is central to vivo’s corporate culture and philosophy. vivo adopts this principle at all levels- doing the right thing and doing it right. vivo believes in practicing meaningful innovation and listening to the customers’ needs to pioneer cutting edge technologies.
For years, vivo in Pakistan has been living by its legacy of creativity and innovation. Despite the challenges that 2020 laid for us, we have walked out with stronger goals and an aim to replicate the success of 2020 by delivering vivo’s core ideology of bringing customer-centric innovations to its users.
Despite the highs and lows of 2020, vivo had an exceptional journey with taking up new ventures and expanding our business and product portfolios. We have now officially entered the European market with checking in vivo in 6 nations - France, Germany, Italy, Poland, Spain, and the United Kingdom.
Innovation is one of our core values and to take pro photography smartphones to the next level, we also entered into a strategic partnership with German Optics maker, Zeiss for being an exclusive partner for our upcoming smartphones. At the home front, we were elated to see vivo V20-our premium photography flagship became one of the most Googled smartphones of 2020. We also enriched our premium V and youth oriented Y series with smartphones featuring many innovative features.
It gives me immense pleasure to share that as per IDC report, with a year-over-year growth rate of over 1 percent, vivo was one of the top five smartphone brands to maintain an increase in shipments despite the overall downturn.This achievement excites me but doesn’t surprise me at all.
Before bringing any smartphone to the local market, we carefully study our customers’ needs and preferences to devise technologies to enhance their daily lives. In the socially distanced world, we adapted quickly to stay engaged with our customers through digital campaigns and understood them better. We try our level best in marrying the global trends with the local needs. Therefore, vivo has a wide range of products to cater to the needs of every kind of consumer. vivo’s V series is committed to creating an exceptional life for young consumers with technology and V20 meets different consumer groups’ demand with its ultimate front camera performance and ultra-sleek & slim form factor. And with vivo’s Y series we intend to bring an incomparable smartphone experience with the best battery, healthy storage and camera at a friendly price. And all our smartphones are testament to this promise of exceptional technology. Whether it is the 44MP Eye Autofocus enabled vivo V20 or a 5,000 mAh strong battery in Y51s, vivo always brings the trendiest technology to its users.
In 2021 vivo will be focusing on driving smartphone innovation and bringing best in technology at the most affordable prices. vivo has always followed our core strategy of - Glocal, “More Local, More Global” in which we have been attempting to create an inclusive brand that respects local talent, local partners and local consumer habits. The objective is to integrate ourselves into local cultures. And with our successful performance last year, especially with notable smartphones S1 Pro, Y51 and V20, I believe we are excelling in our goal.
We have been able to achieve this milestone only in a short span of 3 years owing to the love and constant support of our loyal consumer base. They have been encouraging us to push the envelope to not only bring leading technological innovations but also becoming one of the top brands of Pakistan. All our sellers, collaborators and each and every employee of vivo Pakistan has made this a reality and I would like to thank everyone who has been a part of this glorious journey.
I wish 2021 to be the best for all vivo users and collaborators and to soon connect with all my loved ones using a vivo phone.
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