Counterpoint Research holds an industry event where TECNO, Samsung
Electronics and DXOMARK discuss innovation happening today and beyond
Experts from the field of imaging technology and leading industry
analyst discussed the evolving camera systems and mobile camera trends
at the “Global
Mobile Camera Trends 2022: Innovation Talk” webinar.
The leading technology research firm Counterpoint, had arranged this
webinar included guest speakers from TECNO, a globally eminent
smartphone brand focusing emerging markets;Samsung Electronics, a global
leader in semiconductor, telecommunication, digital media and digital
convergence technologies; and DXOMARK, an internationally renowned
testing agency specializing in cameras, audio, displays, and batteries
for consumer electronics.
Mobile camera trends such as the combination of quality image sensors
and advanced software algorithms, light sensitivity, image and video
stabilization, continuous Lossless Zoom has been highlighted by these
industry players.Hosted by Counterpoint Research’s Peter Richardson, VP
of Research, the webinar included four speakers Tarun Pathak,
HervéMacudzinski, Pan Xuebao, and Jimmy Hsu.
Tarun Pathak, research director for smartphones at Counterpoint,
stressed upon the growing mid-end smartphones across both developed and
emerging markets like Africa, Latin America and India. He said, “the
combination of quality image sensors and advanced software algorithms is
allowing brands to deliver great imaging experiences across all
smartphone price points.”
Jimmy Hsu, Senior Product Manager of TECNO Image Technology, mentioned
that “demand for more diverse features and personalization could drive
demand for ToF(time of flight) and DVS (dynamic vision sensor). This
will help smartphone to outperform specializedcameras.” He explained how
TECNO already focuses on personalization, with advanced dark complexion
imaging aimed at users across key markets in Africa, Pakistan and other
regions. He also highlighted recent achievements and breakthroughs
regarding light sensitivity, image and video stabilization, zoom and
high-resolution – powered by technologies such as RGBW and G+P, Sensor
Shift and telescopic lenses.
He promised some of these new technologies are slated for TECNO’s new
products in 2022. Mr. Hsu emphasized that “TECNO always aims to provide
an excellent photo and video experience through constant innovation and
a deep understanding of consumer needs.”
DXOMARK’sHervé Macudzinski, Image Science Director and Product Owner of
DXOMARK spoke about how “the changing technologies in smartphone cameras
are enabling users with professional photography skills to capture DSLR
quality images”.Further, he sees low-light imaging as a priority for
devices in the highly competitive $400-$600 price bands – where
significant improvements can be made.
Furthermore, Samsung Electronics’ VP and Head of R&D, Pan Xuebao,
believes “We’re close to the point where smartphone brands can now
deliver DSLR-grade photography in the hands of customers.” He mentioned
Samsung’s Tetra and Nona technology in bringing great performance across
both bright and low light conditions.
The webinar was joined by media representatives and industry players
from Africa, Southeast Asia, Europe, and the US, sharing their questions
with the speakers on topics that interest tech-savvy mobile users and
photo enthusiasts globally.
The webinar highlighted future mobile camera imaging technology trends
and set expectations of the application of these imaging technologies
for global markets and consumers, paving the way for further long-term
smartphone imaging developments.