There are a lot of underlying factors that led to this record-breaking sale. The first and the foremost is that TECNO had already gained trust of users within a short time in a span of two years only. Since then users who bought TECNO phones always exhibited eagerness to buy the company’s phones again.
TECNO adopted a strategy to bring highly innovative technology in an affordable price range and that’s where the company gained a competitive edge from other big players in the market. TECNO Spark Go came into the market at the time when increased inflation was prevalent and consumers were making a very informed choice. The Launch happened on August 16thwhich wasalso very successful. The company sold 1,000 handsets with first three minutes after it went online for sale on Daraz.pk.
Another critical factor that led to record-breaking sale was an intelligent and well-executed campaign. Pakistan has yet to witness another such creative campaign by any other tech brand according to Top marketing analysts. Thousands of TikTok account holders took part in this highly popular #SparkTheSpeed challenge that asked for doing floss dance at increasing speeds as the beat progressed. This hashtag went on to become top trending Hashtags on the platform as well as on Google, Facebook, Twitter and Instagram and garnered one billion views on TikTok. Top Pakistani celebrities including Imran Ashraf, Hina Altaf, Noor Hassan, Ramsha and Mikal Zulfiqar also took partin this challenge.
|
The company had to meet the insanely increasing demand of customers and it led to the import of new units. The 4G enabled phone is available at 12,999 PKR and offers brilliant camera equipped with HDR as well as AI beauty mode. The phone offers generous internal storage of 2GB RAM and 16 GB ROM. The phone offers increased security and you can also take benefit of its Face Unlock feature. The phone has a 6.1-inch mega-sized screen with HD+ drop notch display,and features a 3000 mAh battery. The Spark Go comes in two colors;Nebula Black and Royal blue.
|
