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Honor, the leading smartphone e-brand under the Huawei Group, kick
off their Pakistan operations with the local distributor Inovi
Technologies.
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Mr. Chris Sun,The vice president of Honor in the Middle East and
Africa,commented “Pakistan has immense potential since it is one of the
fastest growing markets in the region.The good thing about this market
is that 70% of the population is under 30 years of ageand a true
representation of Honor. We are bringing the best product line to match
the needs and enrich their lifestyle. The honor brand is for the brave
Pakistan.”
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Mr. Zeeshan, the CEO of Inovi Technologies said,“We have worked with
Huawei in the past and this time we are excited to work with such a
young and energetic brand. We are very positive and hopeful as the
product line up is promising.”
The agreement was signed in a colorful ceremony in Karachi. The guests
included personalities from the media, bloggers, business partners and
renowned faces from the fashion and TV industry.
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The Honor has product line has four models including the Honor 7X, an
award winning phone because of its full view display, and the Honor 9
lite with its dynamic four cameras. The company is also introducing its
flagship model honor 9 and a budget phone Honor 5c pro.
A cricket campaign was also displayed casting Muhammad Hafeez, Shadaab
Khan and RummanRaees as ambassadors. While addressing the media Mr.
Denis, The Country head of Honor Pakistan, said that we will work more
with local content in order to be closer to the heart of our consumers.
This will also open up the opportunity to put our contribution in the
local media and advertising industry. Our approach is aggressive and we
are very clear with the road map which we have decided with our local
partners and hopefully we will have good results from this market. |