Chief Executive (CEO) of Huawei’s Consumer Division, Richard Yu, has come up with a new dual-brand plan for Huawei and Honor devices. This strategy is the accomplishment of his aims from 2012 that have been acquired favorable results.
This Chinese big shot mobile maker is the largest in the world. Honor, a sub-brand of Huawei, needs to take a few leaps too to become the 2nd largest Smartphone manufacturer in China and the 4th largest in the world.
Huawei will keep investing in technological innovation, channel distribution, and retail strategies while sustaining a firm dual-brand strategy between Honor and Huawei.
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The consumer turnover is the best feature of Huawei. Last year, it exceeded the Huawei carrier network business with CNY sales worth of 348.9 billion ($52 billion) that marks a substantial year-on-year increase if 45.1 percent.
Honor experienced an even rapid growth, i.e., 170 percent year on year. It is ranked second in online sales globally. The brand has planned to launch a 5G device this year, which, along with Huawei’s own Mate X, is in pipeline.
The goals set by Huawei in 2012 included a transition from being an Original Design Manufacturer to a proper Original Equipment Manufacturer along with stopping manufacturing of low-margin ultra-low-end phones. The company also aimed at incorporating HiSilicon chips (both Balong modems and Kirin chipsets) and developing EMUI. It won’t be wrong to say that Huawei and Honor have achieved both successfully.
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