Huawei brings P30 Series at Star Studded Paris Launch Event

Photography- A time laps and travel in time. Moments occurring and fleeting in our life at present and those which already are left behind; are treasured by the mankind’s most trusted skill and art of photography. The nostalgia of silver compound based films on which the art of photography took birth witnessed several years of transformation and fragrance of tech-revolution in recent decades. From digital photography’s youth years to iterative innovations at peak, past 44 years have been portraying human’s potential which went against the odds and invented technologies despite of cynicism raised against possibilities. In 1987 the Chinese brand Huawei stepped in as a phone manufacturing brand but the time span witnessed it becoming a beast in tech world. Today, the most mind blogging phone with rarest camera feature with up to 50X zooming ability was unleashed by Huawei Officials.

Representing a momentous milestone in the history of the HUAWEI Phones, the Huawei P30 AND Huawei P30 Pro Series embodies the pinnacle of innovation. Designed with the industry’s most powerful and sophisticated process technology, the latest Huawei flagship devices set a new bar by which all 2019 smartphones will be measured. Hundreds of millions of users are already using Huawei’s devices to chronicle their lives, turning fleeting moments into everlasting art. Huawei P20 was inaugurated with a boom last year and yet, even today the people are unable to get over its revolutionary camera feature and its high performance.

However today, Huawei Consumer Business Group (BG) has unveiled the first two and next-level handsets of 2019 which are P30 and P30 Pro and also the probably most exciting and innovative phones we can track till date. Huawei P30 Series not only made Huawei break its own records again, but also set a new standard for videography, leading competitor devices by a massive margin. This line-up can be considered the first mobile “Super Camera Phone” in the world and may just bring us into a new era of Smartphone photography.

Rewrite the rules with Huawei P30 and Huawei P30 Pro Camera and See the Unseen

Huawei P30 Series is capable of an unbelievable 10x optical zoom and 50x hybrid digital zoom ability.

Track the nearest view which often gets neglected because of distance with the P30 series. The triplet army of cameras has the ability to zoom 50X times the normal camera. The 40 MP super spectrum cameras in the P30 Series are expected to slot for a Bayer RYYB filter mosaic which is different from the typical RGB array (which is usually used in phone cameras).

So basically with the mosaic filter, the P30 series’ camera becomes capable of providing marvelous and also low-light photography performances at maintained level.

Photography is more than art; it is science. As such, it involves some of the most sophisticated sensor technologies. Breaking away from the conventional, Huawei employs a new sensor technology with an innovative filter to create a revolutionary camera system. Even with the faintest glimmer of light, the sensor can work its magic to produce a bright image.

A Breakthrough in Zooming Technology (HUAWEI Vogue only)

With the HUAWEI Vogue, beautiful scenery can be captured, no matter how far the distance. Let the smartphone capture what the human eyes can’t see. HUAWEI Vogue features a SuperZoom Lens, fitted into the ultra slim chassis with an innovative periscope design. The extreme zooming capability brings faraway objects into view.

A Critical Turn

The height of a smartphone camera lens is magnitudes shorter than its full-frame counterparts. So how does it see farther? Perhaps seeing at another angle would help. HUAWEI Vogue is equipped with a telephoto camera featuring a periscope design that uses a prism element to bend light at a 90-degree angle. By doing so, the sensor can be fitted horizontally in the chassis and support 5x optical zoom, 10x hybrid zoom and 50x digital zoom.

To zoom is to magnify, and when an object is magnified, so are camera shakes. To minimize the camera shake at high levels of magnification, Huawei added OIS support to the SuperZoom lens on HUAWEI Vogue, making handheld shots more stable than ever. With it, the unreachable becomes reachable. From the golden Sun sinking into the horizon, the full moon hung above your head, the soaring jets at air shows, the lions relaxing under trees and your favorite artist performing on stage—nothing escapes from the SuperZoom lens.

The periscope design calls for a high level of precision in the placement of the prism element and the refraction—a level of accuracy that is almost twice that of standard optics. With a high standard also comes complexity, both in manufacturing and quality control. Leveraging its system and industry chain integration capabilities, Huawei’s R&D team joined forces with specialized industry partners to prototype the concept and then bring it to market on a mass production scale.

Continuous Zoom Brings Distant Objects into Focus

At the end of the day, the telephoto cameras on smartphones use prime lenses which only truly excel and reach maximum resolving power at a certain specified magnification. As opposed to zoom lenses, prime lens has fixed lens elements, and thus has a fixed focal length. The latest camera system not only features a meticulously engineered optical design, but also a set of highly optimized algorithms. Through the synergy of primary camera and telephoto camera, a new algorithm virtually combines the information captured via long and short focal length lenses to greatly improve the imaging quality across the zoom range. This also results in smoother variable zoom and improved image clarity across the board.

The SuperZoom Lens on HUAWEI Vogue also addresses the loss of contrast at high zoom ratios, producing pristine images that are rich with detail. Even at 10x hybrid zoom, images captured on HUAWEI Vogue retain clarity with minimal distortion, and reproduce colors realistically and accurately.

A Camera that Can Gauge Depth (Vogue only)

The human eyes are endowed with the ability to see the world as it is. Parallax allows us to gain depth perception and assess distance. HUAWEI Vogue takes a step further than the dual camera, which uses stereopsis to gauge depth, and incorporates a new HUAWEI TOF Camera to more accurately assess distance and obtain depth information. It enables a clear and accurate separation of the subject from the background and a whole new category of 3D photography possibilities.

Professional Bokeh

Dreamy bokeh is a wonderful medium to convey emotions with. Wide aperture lens has the capability to take gorgeous portraits with a crisp focus on the subject and a creamy bokeh effect in the background. A shallow depth-of-field also adds softness to lights, giving them a mesmerizing character while balancing sharpness and obscurity. With an outstanding optics design and the ability to accurately blur the background, HUAWEI Vogue is uniquely suited to delivering some of the best looking portraits smartphone cameras can provide.

HUAWEI Vogue features a specialized HUAWEI TOF camera, which captures depth information more accurately than previous implementations that used either the RGB or monochrome camera. The HUAWEI TOF camera and portrait segmentation algorithm work in tandem to support accurate portrait segmentation capability, enabling better showcase of layers as well as the users’ photographic talent.

HUAWEI Vogue supports multi-level bokeh based on the HUAWEI TOF Camera’s defocusing capability. The further away an object is from the focal plane, the more intense the bokeh. Light sources are also blurred to create an effect similar to those beautiful, natural light spots.

Immersive Viewing Experience

P30 and P30 Pro feature the capacitive touch screen with 16M colors on a 6.1 inches big screen. With resolution of 1080 x 2340 pixels, displays of the phone series are lifelike and lucidly vivid. With millions of pixels spread out on the display, everything on every corner of the screen is filled to the brim with detail. This panel also features impeccable saturation and contrast ratio. HUAWEI P30 series also adopts a curved screen design that uses a flexible OLED panel. The two sides of the screen naturally bend downwards towards the edge of the frame, which dissolves into the viewing experience for a borderless screen, exhibiting immersive display.

Performance Platform

a. Introducing EMUI 9.1—Enable a Quality Life

Digital life has become daily life. Smartphone and Smartphone operating system are expected to sync together and provide an efficient, balanced and user-friendly experience to consumers. Following the philosophy of “Enable a Quality Life,” Huawei’s latest custom operating system, EMUI 9.1, incorporates groundbreaking technologies to enhance basic functions. Themes and icons have been updated to match the advanced all-scenario AI to provide a wonderful experience in looks and practice.

b. Flagship Chipset Delivering Flagship Performance

Powering the core functionalities of HUAWEI Elle and HUAWEI Vogue is Kirin 980, Huawei’s most powerful Smartphone chipset yet. As the one of the world’s first commercial 7nm chipsets, Kirin 980 packs 6.9 billion transistors to realize enhanced performance and efficiency. Kirin 980 is a product packing cutting-edge process technology, a revolutionary architecture, and a Dual-NPU. HUAWEI Elle and HUAWEI Vogue transcend smartphones—they are technological masterpieces made for the future.

c. Huawei is Super Cool to Keep Temperatures Low and Performance High

The powerful chipset lets the HUAWEI LV Series get one foot in the door to premium experiences, but due to the small form factor of today’s smartphones, many of them suffer from cooling and battery issues, dragging the chipset down and preventing it to express its full capabilities. Cooling is therefore one of key metrics that impacts a device’s gaming performance. Sometimes in-game stuttering is not a raw performance issue—but a CPU/GPU cooling issue.

HUAWEI Vogue is equipped with a superbly high performance Cooling System, which involves an optimized bionic capillary network of heat pipes that help realize a generational cooling performance improvement. Heat is transferred from the SoC to the heat pipe along the z-axis through the thermal compound, and then dissipated as the heat pipes branch out along the y-axis. The heat is further spread out as it travels through the graphenefilm and graphite sheet along the x- and y-axes.

d. Extendable Read-Only File System

Committed in operating system innovation, Huawei has optimized Android-based system from the ground up to improve Smartphone performance. In 2016, the EMUI 5.1 launched alongside HUAWEI Mate 9 was the first to replace the conventional EXT4 file system with Flash-Friendly File System (F2FS), improving the operating smoothness by 20 percent. Compared with Linux’s EXT4 developed for old mechanical hard drives, the F2FS is a customized system for flash storage that greatly enhances read/write performance even after extended use. Three years from then, Google applied F2FS in its Pixel 3 flagship Smartphone, and other manufacturers soon followed suit. This represented one of Huawei’s biggest contributions to the Android ecosystem.