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Huawei Mobiles has made a major development by bagging the second place
in global smart phone rankings overtaking Apple for second quarter in
year 2018. According to the latest figures, Huawei is way ahead on sales
to end users in Q2.
There is 2% growth in the smart phone sales in the quarter, reaching to
374 million units. The tech gurus’ places Huawei with a 13.3 percent
market share in the quarter, which is an increase from 9.8 percent in
the previous year before quarter. Apple has a total market share of 11.9
% which is a decline from 12.1 percent in Q2 of 2017. These accounts for
selling total 44.7 million iPhones were sold.
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According to statistics provided by Gartner, year over year, Samsung
also lost share, declining 12.7% in the quarter.
Samsung’s Galaxy smart phone maker retained the number 1 position with
19.3 percent as compared to 22.6 percent in the same quarter of last
year. Total 72.3 million devices sold. These figures are squeezed by
fierce competition from Chinese manufacturers, whereas the demand is
slowing down for its flagship is squeezing its profitability. This is
not a healthy combination.
In modern times, Huawei has been a significant Chinese OEMs bucking the
trend of a declining global smart phone market. According to Gartner,
smart phone sales of Huawei grew 38.6 percent in the second quarter.
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As we noted earlier this month, when analysts reported Huawei taking
over Apple in Q2, the brand has established a momentum for its mid range
Honor devices, after significantly performing for premium devices too
including P20 Pro.
For Apple the quarter was a flat one (0.9% growth), though that’s to be
expected given Cupertino structures its mobile release cycle around a
big-bang annual smartphone refresh in the fall, ahead of the holiday
quarter, rather than releasing devices throughout the year.
Apple is having paced up competition with Chinese brands, which in turn
is putting pressure on the company to innovate its devices in order to
meet the preferences of the customers by delivering “enhanced value” in
return for Apple iPhone’s premium price.
According to recent reports, Apple is prepping a number of iPhone design
changes for fall, including a splash of color.
Fourth placed Chinese brand Xiaomi is one device maker putting pressure
on longer term players in the smartphone market. In Quarter 2, Gartner
said that the company sold approximately 32.8 million devices, with an
8.8% market share — increased from 5.8% in the year ago quarter.
The analyst’s data also shows Google’s Android operating system further
extending its lead over Apple’s iOS in Q2, securing 88% market share as
compared to 11.9% for iOS.
While the smart phone market is no longer a simple duopoly on the device
maker front, with Huawei elbowing past Apple to bag the second spot in
the global rankings, it remains very much the opposite story where smart
phone operating systems are concerned.
And Gartner’s data now records the ‘other’ category of smart phone OSes
at a 0.0% market share, down from 0.1% in the year ago quarter.
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