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Nova 3
series is the latest launch of Chinese tech giant Huawei. Well
integrated with top class features, Artificial Intelligence (AI)
features, the series has a unique Pakistani connection.
The brand held a pre-launch briefing with selected renowned journalists
in Lahore. Huawei Pakistan’s country head Blueking Wang addressed the
occasion. He shared his vision about consumer requirements in Pakistan.
The research revealed that majority of mobile users’ desire for a smart
phone with massive memory for storing multimedia content. In view of
this research the Nova device comes with 128 GB memory on reasonable
price.
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Nova 3 and Nova 3i are two innovative smart phones of the recently
launched Nova series. Camera lovers can surely droll over these devices
as both are equipped with Artificial Intelligence (AI) quad cameras for
breathtaking selfies and AI photo detection.
Artificial Intelligence features are the Chinese technologies. Mr.
Blueking Wang commented, Nova series is quiet similar to selfie phones,
which are designed according to the preferences of selfie-obsessed
generation.
Responding to the question about how to keep prices reasonably low with
such high end specification, Mr. Wang credited this achievement to
Huawei’s intensive R&D programmes which enable the company to
manufacture its own components;hence this makes it convenient to lower
the prices.
Huawei is recognized worldwide for developing its own chipsets titled as
‘Kirin’. The company has earlier announced its latest system-on-a-chip,
the Kirin 980.
It is said to be the world’s first 7nm mobile processor, the first one
built around ARM’s Cortex-A76 CPU and Mali-G76 GPU, the first with a
Cat.21 smart phone modem supporting speeds up to 1.4Gbps, and the first
chip to support 2,133MHz LPDDR4X RAM.
When asked about next generation phones, Mr. Wang indicated that
Pakistan is the top priority market out of three global markets. They
even hinted on initiating and leading the 5G race in Pakistan.
During the discussion, Mr. Blueking was asked about the recent
controversies in western market. Mr. Blueking dismissed and added that
the Western propaganda is due to Huawei’s success across the globe.
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Cutting-edge design and striking colors
Sleek glass is there on both sides of the devices which give it a
superior, sophisticated, and premium look and feel. Equipped with
6.3-inch full view screen display, it covers 83.4 percent of the frontal
view. Every curve on the Nova 3 series is particularly designed to
provide the best grip and a spectacular look.
The Nova 3 has four vibrant hues of iris purple, Airy Blue, Red and
Black, while nova 3i will make you fall in love with iris Purple, Pearl
White and Black.
Advanced AI-powered cameras
Huawei brings its innovative Al technology to a new price point to
enable more people to enjoy the exciting trend. On front there is an
AI-dual camera set up of 24MP+2MP. On the rear of Nova 3, there are
24MP+ 16MP AI-powered cameras fitted. Nova 3i, on the other hand comes
with dual 16MP+ 2MP AI-powered rear camera.
The new f/2.0 wide aperture lens on the 24MP high-resolution front
camera is joined by a 2MP broad-spectrum color sensor that captures
depth-of-field information for authentic bokeh effects.
Ultimate power play
With the availability of Kirin 970 chipset with 4 GB RAM, Huawei Nova 3
runs on EMIU 8.2 platform. This midrange device delivers flagship
experience, no matter whether you use it for work or play purposes. On
the contrary, Huawei Nova 3i is equipped with a Kirin 710 Al processor
and EMUI 8.2 for flagship performance.
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Recognize scenes through Al
Around 200 different scenarios are enabled on these phones. The rear
camera detects 22 scenarios along with addition of autumn leaves,
ancient building, bike automobile, panda etc. The front camera detect
eight unique categories including blue skies, beaches, plants, night
stage performances, flower rooms and snow. |