: Richard Yu, CEO of Huawei Consumer Business Group (CBG), delivered a
keynote speech titled "Rethink Evolution" at the IFA, and unveiled the
latest flagship Kirin 990 series: Kirin 990 and its 5G version.
“Kirin 990 (5G) is the world's first 5G SoC, and it will enable end
users to access superb 5G connectivity experience one step ahead in the
first year of 5G commercialization.” said Richard. “To meet users’
requirements for enhanced 5G experiences in the 5G era, Kirin 990 (5G)
has been fully upgraded in terms of performance and power efficiency, AI
computing, and ISP, extending mobile phone experiences to a new level.”
Kirin 990, which was unveiled with Kirin 990 (5G), is also designed to
bring impressively elevated performance, energy efficiency, AI
capabilities, and photography, offering better experiences to a more
extensive group of 4G smartphone users.
|
Release of Huawei’s Kirin 990 series |
World’s First Flagship 5G SoC to Bring Ultra-fast 5G Connectivity
Huawei’s Kirin 990 (5G) is the first 5G SoC in the world and supports
the industry's most compact 5G smartphone solution. With the
cutting-edge 7 nm+ EUV manufacturing process, Kirin 990 (5G) is
integrated with a 5G modem, achieving a smaller area and lower power
consumption. Moreover, Kirin 990 (5G) is the first full-frequency 5G SoC
to support both non-standalone (NSA) and standalone (SA) architectures
as well as TDD/FDD full frequency bands, enabling it to accommodate
hardware requirements under diverse networks and networking modes. Based
on Balong 5000’s excellent 5G connectivity capability, Kirin 990 (5G)
provides a leading peak downlink rate of 2.3 Gbit/s and an uplink peak
rate of 1.25 Gbit/s, delivering unmatched 5G experiences in the
industry.
Innovative NPU Architecture for Robust AI
Computing Power in the 5G Era
Kirin 990 (5G) is the first flagship SoC that packs a dual-core NPU
built on the Da Vinci architecture, which comprise large NPU cores and
tiny NPU cores. The large cores achieve high performance and power
efficiency in heavy computing scenarios, while the tiny core structure,
first in the industry, empowers ultra-low power consumption
applications, fully tapping into the intelligent computing power brought
by the innovative NPU architecture.
Premium Performance and Energy Efficiency Sets an
Industry Benchmark for Faster 5G Experience
In terms of CPU, Kirin 990 features a three-level power efficiency
structure, comprising of two ultra-large cores, two large cores, and
four small cores, with a dominant frequency up to 2.86 GHz. In addition,
Kirin 990 uses a 16-core Mali-G76 GPU and the new system-level Smart
Cache for intelligent flow distribution, which can effectively save
bandwidth and lower power consumption. For gaming experiences, Kirin 990
(5G) supports an upgraded Kirin Gaming+ 2.0 that enables efficient
collaboration between hardware infrastructure and solutions, offering
industry-leading smooth and fast gaming experience.
Newly Upgraded ISP 5.0 for Wonderful Photography
Experience
As for photography, Kirin 990 (5G) provides a brand-new ISP 5.0 that
pioneers block-matching and 3D filtering (BM3D) professional-level
hardware noise reduction (NR) for capturing brighter and sharper images
in low-light environments. It is also the first to use dual-domain video
NR for more accurate noise processing for videos. In addition, the
real-time video post-processing and rendering based on AI segmentation
can adjust the image color frame by frame to bring cinematic quality.
|
Release of the New HUAWEI P30 Pro |
Moreover, Huawei unveils the newly designed HUAWEI P30 Pro, which is one
of Huawei’s most popular flagship smartphones. The upgraded HUAWEI P30
Pro continues HUAWEI P series’ graceful design and innovative imaging
technology and offers two trend-setting designs and colors created by a
matte surface sanding process. They are a deep, Mystic Blue reminiscent
of the sky reflecting the sea, and Misty Lavender akin to a beach under
the sunset. Additionally, the newly upgraded photography and video
editing features provide superior function across the visual arts, while
the new EMUI 10 offers the user a new level of smooth and smart life
experience.
|
Release of HUAWEI FreeBuds 3 |
Lastly, Richard Yu officially showcased HUAWEI FreeBuds 3, the new
flagship wireless earphones of the year. It uses a delicate earphone
design and comes with a unique, round case. HUAWEI FreeBuds 3 provide
users with more comfortable wearing experience and a nice grip. It has
two color options: black and white. As the first wireless earphones
running on Huawei’s self-developed and powerful Kirin A1 chip, HUAWEI
FreeBuds 3 provides stable and fast connectivity, impressive sound
quality and smart noise canceling experience. It’s the world’s first
open wireless earphone that provides real active noise canceling
performance.
The HUAWEI Mate Series powered by the new Kirin 990 Series chips will be
coming soon in September. Please stay tuned with its brilliant 5G
performance and smart experience.
Notes:
• The specifications of Kirin 990 (5G) do not equal to specifications of
mobile phones powered by Kirin 990 (5G).
• All the data and test results are obtained from internal lab tests.
The final results may vary according to the testing environment.
|