Infinix was selected as one of the TOP 20 Rising Stars according to the
latest “Top 50 Kantar BrandZ Chinese Global Brand Builders 2022 ranking
and report”released by Google and Kantar on July 27th, 2022. Being
included in the chart represents advancements in attracting the hearts
and minds of consumers and providing consumers a high-level sense of
value, coming from the Infinix brand.
“We’re absolutely thrilled to be on the charts! A massive thanks go out
from us for recognizing the efforts we’ve made in the past few years to
empower young consumers all around the world. Alongside providing
stylish and first-in-class products to consumers in emerging markets, we
also aim at creating distinctive brand stories to build up a sense of
value and shape perceptions through digital interaction. We’ve faced
some incredible challenges due to global disruptions, but we are sure
we’re moving forward toward future success.” Managing Director of
Infinix, Benjamin Jiang said.
In the panel talk “Think with Google” held by Google China, it is
mentioned that Infinix is the only company in the 3C industry that was
selected as the 20 rising stars in the “Top 50 Kantar BrandZ Chinese
Global Brand Builders 2022 report”. In this report, Kantar and Google
adopt industry-leading brand valuations, alongside in-depth research
from the world’s most extensive brand equity study, which involved
around 4 million consumer interviews covering 18,500 brands across 512
categories in 51 markets.
The figure in the report shows that during the previous year, Infinix’s
brand power increased by 20%, ranking second among all consumer
electronic brands. Infinix’s branding and storytelling have stimulated
new interest in technology and highloyalty among consumers despite lower
levels of brand awareness. The average consideration rate of the Infinix
among consumers who are aware of the brand is on par with those in the
Top 50 Chinese Global Brand Builders Ranking. Infinix’s dedication to
further expanding its foothold in emerging markets, and democratizing
high-end technology for everyone, solidifies its place among these
rising 20 Chinese brands.
Going forward, Infinix will continue to make further improvements to the
smartphone experience, bringing the latest and greatest technology to
consumers in markets all around the world with maximum customer value at
the forefront of every device launch.
Stay tuned to exciting updates coming from Infinix in the near future.
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