|
Apple has
made headlines with the launch of its new iPhones. This time Apple Inc.
has come up with a cost cutting strategy as they shaved some parts from
the display in iPhone Xs Max. This action keeps costs under control in
what has become the priciest component of Apple in recent years.
Ontario based firm Tech Insights is known for analyzing the components
of the phones inside to estimate the cost, commented that iPhone Xs Max
with 256 GB of internal storage capacity contains about PKR 54821
roughly in parts and assembly costs, compared with PKR 48935 for the
64GB version of last year's iPhone X. Tech Insights also analyzed that
the 256 GB
iPhone Xs Max sells for PKR 154563.75 in the United States.
|
|
 |
|
Apple released three new iPhones earlier this month. This includes an
update on last year's Apple iPhone X, called the iPhone Xs, that starts
at PKR 123626 roughly, and the budget-friendly iPhone XR that starts at
PKR 92688.
However, iPhone Xs Max sports a 6.5-inch display that uses OLED
technology for vibrant colors - that pushed new pricing boundaries,
starting at PKR 136001 roughly.
According to the cost analysis released on Tuesday, Tech Insights found
that the single priciest part in the
iPhone Xs Max - the display - cost PKR 9961 roughly, compared with PKR 9562 for last year's iPhone X, which
featured a smaller 5.8-inch screen. The relatively small increase in
cost despite the larger screen size was because Apple appeared to have
removed some components related to its 3D Touch system.
Apple refused to comment on the study.
However, Bob O'Donnell of TECHnalysis Research expressed that Apple
likely made the right decision to deliver a larger-screened model this
year economically.
Bob O’ Donnell also said, "For a certain group of people, the whole
thing is about the screen. It's driving the whole experience and it's
what is making people excited about using the phone."
Other pricey factors of a phone are their processor and modem chips,
primarily because the chips used newer chip-making techniques from Intel
Corp and Taiwan Semiconductor Manufacturing Co to boost their
performance while taking up the same space. |