IPhone Xs Max that sells at 153876 PKR Costs PKR 54577in Parts and Assembly Costs: Report

Apple has made headlines with the launch of its new iPhones. This time Apple Inc. has come up with a cost cutting strategy as they shaved some parts from the display in iPhone Xs Max. This action keeps costs under control in what has become the priciest component of Apple in recent years.

Ontario based firm Tech Insights is known for analyzing the components of the phones inside to estimate the cost, commented that iPhone Xs Max with 256 GB of internal storage capacity contains about PKR 54821 roughly in parts and assembly costs, compared with PKR 48935 for the 64GB version of last year's iPhone X. Tech Insights also analyzed that the 256 GB iPhone Xs Max sells for PKR 154563.75 in the United States.

Apple released three new iPhones earlier this month. This includes an update on last year's Apple iPhone X, called the iPhone Xs, that starts at PKR 123626 roughly, and the budget-friendly iPhone XR that starts at PKR 92688.

However, iPhone Xs Max sports a 6.5-inch display that uses OLED technology for vibrant colors - that pushed new pricing boundaries, starting at PKR 136001 roughly.

According to the cost analysis released on Tuesday, Tech Insights found that the single priciest part in the iPhone Xs Max - the display - cost PKR 9961 roughly, compared with PKR 9562 for last year's iPhone X, which featured a smaller 5.8-inch screen. The relatively small increase in cost despite the larger screen size was because Apple appeared to have removed some components related to its 3D Touch system.

Apple refused to comment on the study.

However, Bob O'Donnell of TECHnalysis Research expressed that Apple likely made the right decision to deliver a larger-screened model this year economically.

Bob O’ Donnell also said, "For a certain group of people, the whole thing is about the screen. It's driving the whole experience and it's what is making people excited about using the phone."
Other pricey factors of a phone are their processor and modem chips, primarily because the chips used newer chip-making techniques from Intel Corp and Taiwan Semiconductor Manufacturing Co to boost their performance while taking up the same space.

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