OPPO has agreed to a two-year, multi-competition partnership with
UEFA
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OPPO has announced it will partner with UEFA across different UEFA
competitions including the UEFA Champions League, UEFA Super Cup, UEFA
Futsal Champions League Finals, and UEFA Youth League Finals for the
next two seasons.
OPPO will work closely with UEFA to spotlight inspirational moments on
and off the pitch, and to help fans witness, hear and share them during
the 2022-23 and 2023-24 seasons.
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The UEFA Champions League’s positioning of “the best of the best” aligns
with OPPO’s brand proposition of “Inspiration Ahead” which embodies the
brand’s determination in striving for greatness. OPPO will work with
UEFA to showcase inspirational moments from the UEFA Champions League to
football fans around the world.
William Liu, President of Global Marketing of OPPO, said “We are excited
to partner with UEFA and work with them to drive inspiration for
football fans during UEFA competitions. At OPPO, we believe in the power
of innovation to help us overcome life’s challenges, and this synergy
with UEFA’s desire to fight in the face of adversity makes this a
perfect partnership.”
UEFA’s Marketing Director, Guy-Laurent Epstein, added “We are delighted
to welcome OPPO to the UEFA sponsor family with the world’s greatest
club competition – the UEFA Champions League. OPPO is a global leader in
mobile technology and together, we are looking forward to advancing our
efforts of connecting and inspiring football fans around the world.”
As part of the partnership, OPPO will enjoy high visibility, appearing
on broadcast backdrops and in stadia, including on extensive perimeter
advertising, website, and social media of the UEFA Champions League. In
addition, OPPO will offer football fans the unique opportunity to go
pitch-side throughout the UEFA Champions League season and capture key
moments with OPPO smartphones. The Inspiration Moments captured during
the matches will be shared in an OPPO Gallery on the UEFA Champions
League website and OPPO UEFA Champions League landing page.
Also, the partnership will see leading OPPO devices featured, such as
its Find and Reno mobile series, with cutting-edge imaging NPU,
MariSilicon X, along with new and upcoming OPPO IoT products such as
OPPO headphones and an OPPO smartwatch. These products will help inspire
football fans around the world as they enjoy a whole new way of
experiencing the UEFA Champions League.
This newest sponsorship expands upon OPPO’s existing sporting
partnerships and ambitions to inspire and engage consumers through
sports. The Chinese technology company is in its fourth year of
partnering with Wimbledon and Roland-Garros and is a global partner of
the International Cricket Council (ICC). Partnering with different
international sports tournaments, OPPO hopes to show its respect to
users in different regions and cultures and serve the needs of global
users.
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