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OPPO, a
leader in mobile photography, today gave Mobile World Congress (MWC)
2017 audiences the first exclusive glimpse of the groundbreaking“5x Dual
Camera Zoom” technology, the world’s first periscope-style dual-camera
technology for smartphones.
The technologyoffers5xlossless zoom capability on a smartphone, a
breakthrough innovation that sets the bar higher when compared to the 2x
zoom functions available in the market today. Users will also enjoy an
image stabilization capability like never before while keeping the device
thin and sleek.
OPPO worked for almost a year to develop the revolutionary
periscope-styled dual-camera technology. Currently, more than 50 patents
have been filed for this technology.
Sky Li, OPPO Vice President and Managing Director of International
Mobile Business, said, “The ‘5x Dual Camera Zoom’ has opened up yet
another realm of possibility in terms of smartphone photography, and is
a reflection of our dedication to delivering on what our customers want
and need - to take beautiful and clear pictures”.
The Innovationbehindthe “5x Dual-Camera Zoom”
The “5x Dual Camera Zoom” technology was inspired by the idea of a
periscope on a submarine. The dual camera utilizes wide-angle and
telephoto lenses, and the housing for the telephoto lens uses an
innovative periscope-style structure. By shifting the angle of the
telephoto lens by 90 degrees, the lens will have the space it needs for
a deep zoom. A periscope-style prism then directs the path of the light
entering the camera by 90 degrees, and sends the image through the
telephoto lens when the user zooms in on a subject or object.
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World's first periscope-style dual camera technology |
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The technology has completely re-designed the current standards of
dual-camera solutions that can only achieve a 2x zoom – a feature that
still disappoints many of today’s demanding mobile users. OPPO strived
to achieve a 5x zoom capability that will allow users to fully capture
landscapes, portraits and close-ups --all the typical scenarios that are
commonly captured in a digital camera.
5x Lossless Zoom and yet Keeping the Smartphone Slim
This new dual-camera setup helps to keep a smartphone thin. The 3x
optical zoom, matched with a proprietary image fusion technology for
digital zoom, give users the industry’s first-ever lossless 5x dual
camera zoom. Thanks to the periscope-style construction, the 5x dual
camera module is now only 5.7mm thick, which is even 10 percent thinner
than a typical 2x optical zoom lens in a smartphone.
State-of-the-art Optical Image Stabilization (OIS) Solution
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Groundbreaking OIS Technology |
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Typically, when the zoom factor increases in capturing an image, even
the slightest vibrations can have a dramatic effect on the clarity of
the image. The other breakthrough of this “5x Dual Camera Zoom" is the
Optical Image Stabilization (OIS) solution. Different from other
manufacturers who use optical image stabilization on the wide-angle
lens,OPPO took a new approach and applied OIS directly to the telephoto
lens.
Through the OIS technology, both the prism and telephoto lens
intelligently sense vibrations and compensate in real time. The all-new
OIS solution can improve the performance of previous generations by 40
percent, and the prism mechanism dynamically adjusts its angle at
precise increments of 0.0025o. This technology ensures that images are
clear and stable even at full 5x zoom.
Leading The Smartphone Industry's Trends
“We are definitely putting a stake in the ground in terms of
technological breakthroughs for mobile photography. The dual cameras
with wide-angled and telephoto lens, together with the periscope-style
construction, our image fusion technology and the Optical Image
Stabilization, edges mobile photography even closer to what digital
cameras are capable of doing. Our 5x Dual-Camera Zoom will again set yet
another technological standard that others will emulate,” Sky Li added.
Ever since entering the smartphone market, OPPO has had a singular focus
on being a leader in mobile photography. OPPO aimed at solving the core
demand of every user’s photography needs – to capture beautiful and
clear pictures.
One of the first breakthroughs was in 2012, when OPPO started the trend
of beautification of selfie pictures. OPPO pioneered the concept of
pre-installed beautification feature in smartphone cameras. Today, the
beautification feature has become a standard configuration on almost
every Android phone. OPPO also leads the selfie-imaging photography
segment. In 2016, OPPO announced the ‘Selfie Expert’ F-series, with the
flagship F1 Plus model the first device ever to pack 16 mega pixel front
camera. In the same year, OPPO worked with Sony to co-develop the
customized 1/2.8-inch IMX398 sensor with a big f/1.7 aperture for its
R9s model.
OPPO Performing Strongly
OPPO is now the No. 1 smartphone brand in China with 16.8 percent market
share, and the world’s fourth best-selling smartphone brand, according
to IDC.OPPO has rapidly expanded globally, totaling 28 global markets, to
date.
In Southeast Asia, OPPO has risen to No. 2 in the region in a very short
time period, according to IDC. In India, OPPO’s share in the offline
market rose from 1.2 percent in 2015 to 10.9 percent, as of December
2016, as reported by research firm GfK. |