September 2018, the star-studded campaign ‘Infinix Kay Sultans’ kicked
off in Islamabad at the esteemed COMSATS University. Infinix had
announced a collaboration with popular PSL franchise Multan Sultans at
the unveiling of the Infinix S3X.
Students from COMSATS showed great enthusiasm in participating to become
‘Infinix kay Sultans’, they actively participated in practice nets to
polish off their skills and compete to win a chance to interact with
star players from Multan Sultans; receiving tips and tricks from the
Multan Sultan’s Head Coach Muhammad Waseem and sizing themselves up by
challenging star player, Sohai bMaqsood.
A kiosk and net was set up in the university for interactive activities
open to participants and onlookers. Students could take a peek at the
Notch screen AI Selfie Infinix S3X at the kiosks and showcase their
cricketing skills in the net for a chance to be shortlisted for ‘Infinix
Kay Sultans’. The Infinix team shortlisted 8 contestants from each
university – 4 bowlers and 4 batsmen. Star players from Multan Sultans
narrowed it down further to a final 2 contestants per university – 1
bowler and 1 batsmen.
“Infinix hopes to give the youth of Pakistan a chance to turn their
dreams into reality. Infinix is a brand for the youth and has always
sought to empower them. ‘Infinix Kay Sultans’ is a venture that brings
together technology and cricket atgrass root level in a way different
than most by allowing youngsters to directly interact with their idols.”
said General Manager for Pakistan, Willy Cui.
This challenge is not exclusive to the students from the university,
participants can also partake online by sending in their short video
that showcasing their talent. Online participants must gave a short
introduction at the start giving their name, city, university and which
position they are vying for: bowler or batsmen. The videos had to be
submitted with the hashtags #ExpressYourself #InfinixKaySultans. 4
entries per city will be shortlisted – 2 bowlers and 2 batsmen – after
which the online contestants will be invited to the main challenge
The campaign ‘Infinix kay Sultans’ is yet to go to other cities like
Karachi, Lahore and Multan, Infinix is hopeful that they will help the
undiscovered talent to Pakistan to come forth and make it big.