introduces Sidharth Malhotra as the New Brand Ambassador in addition to
Deepika Padukone and reveals a new TVC featuring both
- Sarfaraz Ahmed and Hasan Ali will be the One day Celebrity Shop
Managers on the 1st Sale Activity on 11th November 2017.
- Revamps its Brand Slogan to read ‘The Selfie Expert and Leader’
OPPO Mobiles, The Selfie Expert & Leader, launched their brand-new
offering OPPO F5 today in Pakistan. On the sidelines of this event, OPPO
announced a new brand slogan - 'The Selfie expert and leader' consistent
with its accomplishments in the Pakistanmarket. With its presence in 30
Global Market places, now OPPO products and services are appreciated and
widely experienced by over 20 crores young consumers across the globe.
The F5 is the brand’s first FHD+ full screen display model in Pakistan,
featuring the groundbreaking A.I. Beauty technology – a technology
designed to personalize beautification for subjects on a selfie image.
The A.I. Beauty technology will take selfie photography to a whole new
level of quality.Furthermore, OPPO also announced F5 6GB and F5 youth
version which will be launched in December 2017.
Priced at PKR31,899 the F5 will go on sale from November 11th 2017and
will be available across country. It was further announced, OPPO would
kick start the 1st Sale Activity along with the inauguration of OPPO’s
biggest outlet in Fortress Stadium, Lahore. The Captain of the Pakistan
cricket team, Sarfaraz Ahmed and the No. 1 ODI Bowler of the world Hasan
Ali would be the One Day Celebrity shop Managers for the event.
OPPO also announced a New Brand Ambassador, Youth Icon and Bollywood
Superstar– Sidharth Malhotra who would be joining the current ambassador
– Deepika Padukone.
Mr. George Long, C.E.O OPPO Pakistansaid, “OPPO always creates factors
to win consumers’ mind and hearts. It’s not about technology anymore,
because the Smartphone is a gateway to new experiences. We are focused
yet committed to constantly looking for the ways to intersect
technology, content and services to empower consumers to accomplish
more. New OPPO F5 is a revolutionary selfie expert phone equipped with
artificial intelligence (AI) introduced first time in Pakistan.”
Sidharth Malhotra, OPPO’s New Brand Ambassador said, “I am very excited
to be a part of the growing OPPO family. I’m very impressed with the
A.I.Beauty Technology, taken by the OPPO F5 especially selfies. I was
awestruck by how natural my selfies now look and it is amazing how OPPO
has identified the nerves of the Pakistan youth and the trend – Selfies.”
The new brand slogan, ‘The Selfie Expert and Leader’, represents OPPO’s
mission of offering the best selfie experience to young consumers and
leading the category. OPPO has been an expert and a continuous leader of
Selfie technology in the industry – from introducing the first Built-in
Beautify Software in 2012, first brand to introduce a 206-degree
rotating camera phone in 2013 (N1), first brand to launch Selfie focused
phones to offering a 120-degree wide-angle group camera function for
group Selfies (F3). And now with the launch of the OPPO F5, it further
strengthens its leadership in the Pakistanmarket.
The revamp also represents brand’s popularity amongst the youth. It is
the youth’s first choice when it comes to Selfie phones. More than 20
crore young people are using OPPO phones globally. The brand’s marketing
and brand activities are also youth focused and targeted towards
platforms that are popular within the youth: Sports, Fashion and
Entertainment. OPPO’s roots are also deeply imbedded in the Pakistan
Smartphone market. The brand employs local staff (over 99% Pakistan
smartphone market offers customized products for the Pakistan audience.
It is focused on offering a perfect and excellent Selfie Experience to
the Pakistan youth.
The brand’s performance has also been reported by credible third-party
organizations. A latest Nielsen report (July 2017) basis consumer
feedback, also states that one of the most important purchasing factors
for a smartphone is a good selfie camera and the first brand coming to a
consumer’s mind when talking about good selfies is OPPO. (Top of mind
awareness – 39%).
OPPO also unveiled an all new TVC that features Sidharth Malhotra,
opposite Deepika Padukone. TVC Link:https://www.youtube.com/watch?v=tTTMjRIJK2Q
A.I. Beauty technology and camera
A.I. Beauty technology
OPPO F5 is the first smart phone that brings Artificial
Intelligence into selfie feature in Pakistan with years of R&D. It
identifies shapes and facial structures based on a global database.
Professional photographers and make-up artists were consulted during the
R&D process, resulting in the A.I. technology having the ability to
emulate those professional skills that can help selfies look more real
Global image database of human faces
With more than 200 facial recognition spots that reference the image
against a global database of human faces to learn facial features,
shapes and structures, F5 can distinguish each person’s face features
from skin tone and type, gender, age and more.
After facial recognition, the AI Beauty technology will customize
beautify based on one’s features from skin, eyes, lips, to face shape.
The feature will also have personalization for specific subjects. For
example, enhancements will not be soft or feminine for male subjects.
Children or babies will not receive enhancements that make them look
OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive
F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain
more information to produce better images with less noise in low light
conditions. The front-camera Portrait mode also applies a Bokeh effect
to the background, creating better gradation and making you the focus of
the selfie shot, every time.
And for the rear camera, the 16MP rear camera is excellent for all day
and night shots. Along with the F1.8 aperture in the back camera also
performs brilliantly for brighter and more precise shots in darker
The First FHD+ Full-Screen Smartphone with streamlined design philosophy
6.0- inch FHD+ full-screen display
The F5 will be OPPO’s first 6.0-inch FHD+ full-screen display device,
giving the users a vivid visual enjoyment without the need to increase
the size of the phone. It features a high-resolution 2160 x 1080 dpi
screen with 18:9 aspect ratio. F5 is also the first phone equipped with
FHD+ full screen display in its price segment.
The F5 follows OPPO’s streamlined design philosophy - the sleek unibody
offers a visually slim appearance without any cut-offs, with a
gracefully curved body that fits well in the palm, expressing a simple
and elegant look. A user’s palm will not feel tired even after using the
phone for a long time, either from playing games or chatting. The 0.4mm
laser string is carved onto the phone – a delicate linear finish that
adds detail to the phone body.
Facial and Fingerprint Unlock
The F5 comes with Facial Unlock, the new face recognition technology
that will recognize its user and unlock the phone. If the user prefers
to use the fingerprint unlock function, the fingerprint reader is now on
the back of the phone, giving way to a full front screen.
Updated operating system with powerful hardware
OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the
operating system a much smoother user experience. A triple slot tray
supports two Nano cards and one TF card simultaneously. The Octa-core
CPU processor uses less energy, produces less heat while giving a higher
performance speed (40% increased performance compared to the previous
Color OS versions).
The F5 battery life is exceptional, thanks to the 3200Ah battery and the
Continuous Optimizing technology which manages the apps running on the
device, allowing the user up to 12 hours of continuous use (in a
Other Unique Features – Simpler and Humanized
OPPO F5 also has some special features for the consumers such as Game
Acceleration specially targeted at Gamers. This feature will offer a
smoother game experience apart from optimizing the game display
configuration to fully utilize hardware resource, This will also ensure
minimal disturbance while gaming with incoming calls being shown in the
form of a banner and not interrupting your game.
The O-share file sharing technology is 100 times faster than Bluetooth –
8 to 10 pictures (3MB each) can be transferred between OPPO phones
within 1 second.
Another feature that will ensure you have a smooth experience is the
Split Screen feature which means easy multi-tasking – chat, listen to
songs or surf social media.