When I look around me, I’m astounded by how much innovation exists in
our world today. Yet I am most excited about the evolution of the
smartphone. This single device gave way to new digital industries — to
remote work, schooling, entertainment and fitness — and the ability to
capture, explore and communicate with anyone, anywhere with the touch of
The smartphone is a portal to infinite progress. And at Samsung, we have
never taken that for granted.
It’s not enough for mobile innovation to just evolve with the world. We
have to be a step ahead, so our technology can help transform the way we
experience everything around us and make our lives easier. That’s why we
constantly push ourselves to break the rules of what a smartphone can
Breaking the Rules To Start the Next Chapter in
In 2011, the Galaxy Note merged the convenience and portability of
smartphones with the expansive screen and notepad-like functionality of
tablets. Some balked at the 5.3-inch display — considered enormous then
— but Note created a legacy where a large display is now the standard.
The S Pen also surprised everyone. It empowered people to bridge
creativity with productivity – whenever inspiration struck, they could
quickly write down their ideas and thoughts in Samsung Notes.
In 2019, we dared to redefine smartphones once again. We launched our
Galaxy Z Fold series and brought an entirely new form factor to the
mobile industry. Our cutting-edge foldable design changed how people
used their phones. With Flex mode, video calls are hands-free and
easier. And multitasking with multiple windows is also a breeze, as your
phone becomes tablet-sized in the blink of an eye. And once again, the
industry took notice, with many mobile companies now following in our
footsteps to make foldables the next big thing.
Innovating by Listening to Consumers and Taking
In a sea of smartphone sameness and iterative updates, our ambition
remains firm: to detect the signals that transformation is stirring — by
listening to your feedback — and continue to deliver mobile experiences
that empower us all to evolve.
We know many of you were surprised when Samsung didn’t release a new
Galaxy Note last year. You loved the unparalleled creativity and
efficiency of the Galaxy Note series, which enabled you to switch from
gaming nirvana to high-octane productivity in the blink of an eye. You
raved about the lifelike S Pen, which many say rivals putting ink to
paper. And we haven’t forgotten about these experiences you love.
Catalyzing the Next Evolution of Galaxy
For years, Samsung has converted the skeptics who thought our ideas were
impossible. Whether it’s a screen that’s too big, a stylus no one knew
they needed or a pro-grade camera that could truly bring mobile
photography out of the dark.
With every fresh evolution of Samsung Galaxy devices, we have introduced
features that redefine the entire mobile category. And we’re about to
rewrite the rules of industry once again.
At Unpacked in February 2022, we’ll introduce you to the most noteworthy
S series device we’ve ever created. The next generation of Galaxy S is
here, bringing together the greatest experiences of our Samsung Galaxy
into one ultimate device.
With it, you will own the night — taking the best and brightest photos
and videos you’ve ever captured with a phone. You will also dominate the
day with power, speed and tools that can’t be found elsewhere. You will
enjoy cutting edge-innovations made possible thanks to the smartest
Galaxy experience yet. All while feeling good about being part of the
most sustainable Galaxy ecosystem. And, yes, you will help Samsung
rewrite the future of smartphones once again.
Get ready for the ultimate Ultra experience.