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Experts from the global smartphone domain convened on
November 22 in a webinar hosted by renowned technology research firm,
Counterpoint to discuss consumers' shifting smartphone preferences and
emerging technological trends in the premium smartphone domain. The
webinar will feature special speakers from TECNO, a global innovative
technology brand; MediaTek, a global fabless semiconductor company and
Forbes magazine, a leading global media company.
In recent years, the smartphone industry has been shifting towards more
premium options, offering technological breakthroughs in a range of
components as this is eagerly met with consumers' willingness to spend
more on smart devices, especially those belonging to emerging economies.
According to industry data, there are two prime factors driving the
premium trend. The first is the development in camera technology, which
now typically has three or four lenses to compensate for smartphone size
constraints. The second-factor is, the SoC processor speed which is
steadily increasing to support the AI algorithms that are imperatively
required to aid advanced and sophisticated imaging systems.
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In the most recent industry trend analysis, Tarun Pathak, a Research
Director for smartphones at Counterpoint, shared the dynamics behind how
rapidly smartphone specifications have progressed towards premium
features.
“The usual forward momentum of technology is driving things upwards,
which is why we get better cameras, longer battery life, more storage,
faster phones and the like”, said Tarun Pathak, “Consumers in emerging
markets like Southeast Asia and Latin America are helping ASPs rise more
quickly than the global average, with large segments of savvy users
upgrading to their second or third device.”
Mr. Anku Jain, managing director of MediaTek India, hit to the point of
pushing premium in smartphone industry by elatedly addressing how
MediaTek is elevating mobile computing by launching the latest and most
cutting-edge flagship chipsets. This features MediaTek Dimensity 9000
5G, the world's first TSMC 4nm 5G mobile SoC, promising increased
performance and power efficiency.
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Jimmy Hsu, Deputy Director of TECNO's Image R&D Centre, discussed
TECNO’s future plans to pushing premium in photographic technologies,
including two industry-first to see in TECNO phones in 2023. Eagle Eye
Lens is the industry-first cutting-edge core technology, scheduled to
make its debut within the smartphone realm in year 2023. It will be the
first dual-prism periscope tele camera in the industry featuring the
largest tilt capability. Another one is the first dual optical image
stabilizer with wide angle as the brand further improved the sensor
shift stabilization technology.
Resonating Mr. Anku Jain's remarks about the latest Dimensity 9000 5G
chipset's potent computing power, Jimmy also went on to elaborate on its
robust performance, specifically magnifying its capabilities to night
photography. The remarkable Dimensity 9000 5G chipset will be introduced
in TECNO's forthcoming flagship PHANTOM X2 Series, significantly
enhancing capacity for night photography and is anticipated to be
unveiled in Dubai on December 7th.
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According to Jimmy Hsu, “TECNO is moving regionally to ride this wave of
growth, and central to this has been the expansion of our portfolio into
more premium products and delivering to our customers some really great
cameras”, “The culmination of this is the Phantom X2 flagship, which
addresses one of the holy grails of smartphone photography – great
night-time shots.”
Russell Flannery, Editor at Large from Forbes Magazine, shared his
valuable perspective on how the smartphone evolutions. Over the years,
he has seen rising consumer demand for technological advancements in the
continually evolving smartphones with a focus on users' desire to own
revolutionized cameras. Both sharp hardware and robust software
advancements, outfitted with artificial intelligence exhibit the
seamless combination that consumers desire to meet their growing
technological needs.
“We have seen phenomenal growth in digital penetration and its impact on
our daily lives,” said Russell. “Smartphone brands are offering premium
phones, affordable flagships, mid-range devices with some high-end
features, and also an unprecedented push for 5G access, better cameras,
foldable screens, slimmer designs, and contemporary ergonomics.”
A counterpoint research whitepaper titled "Brand Story: The Rise of
TECNO" is said to be published soon in late Nov. during the webinar
event. The white paper will probe into smartphone milestones throughout
the 2G to 5G mobile communications revolution, and provide insights on
the smartphone domains upcoming developments. The fast-growing
international innovative brand TECNO as well as the newest challenger
brand in premium segment, its growth strategy, and its pushing for
premium actions across cross-regional and segmented consumer categories
are all notably mentioned by a Counterpoint analyst white-paper.
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