New Year means new beginnings and being thankful for what we had in the
previous year. 2021 was filled with many new things, especially in the
tech market. Many companies brought forward interesting gadgets with
engaging campaigns for their users. One such brand is TECNO, the leading
smartphone brand, which introduced not only phones but some very
interesting campaigns for consumers.
Let’s go through what
brought for Pakistani consumers in 2021.
Starting the year with a Photowalk with the fans,
TECNO welcomed 2021 with a bang. The brand arranged photowalks in
all major cities of Pakistan including Lahore, Karachi, and Islamabad.
This campaign was designed for its Camon 16 series which is also known
as the “Camera King series”.
In March, TECNO offered bumper prize-winning scratch cards with the
purchase of Spark 6 Go that gave buyers a chance to win exciting prizes
including a new device, gadgets, and even a trip to Thailand, resulting
in a huge sale. Later during the PSL season, TECNO conducted the
“Cricket KaJunoon” activities in the major cities of Pakistan where fans
got special discounts, gifts, and more.
The Spark Girl
Right after this, TECNO launched its Spark 7 Pro – the all-rounder phone
with remarkable specs and price.Minal Khan, the gorgeous Spark girl that
perfectly embodied all the aspects of TECNO Spark 7 Pro was introduced
as the ambassador for the phone. The phone was a hit with thousands of
units sold out in just an hour and Minal Khan’s DVC being the top trend.
Born to Stand Out!
TECNO launched the ‘Born to Stand out Campaign’ with its Camon 17
series, which highlighted the emerging talents of Pakistan who
specialize in different areas. The campaign was an instant hitproviding
young people a platform to showcase their talent. This reached masses as
an inspiration for everyone, motivating them to come forward with their
own unique talents.
Fans trip to Khunjerab Pass!
TECNO is all about its fans! The brand arranged a five-day Photowalk for
the Camon 17 series to Khunjerab Pass. Fans, photographers and some of
TECNO members Some photographers not only traveled to Hunza and explored
its beauty but also shared their skills on social media using the Camon
17 series which reveals the phone’s brilliant photography features.
Phantom X – The first Flagship phone!
In August, TECNO brought something entirely new for the fans – The
premium phone, PHANTOM X. the phone was not only the first flagship
phone from the brand in Pakistan but brought a new experience of a
Borderless AMOLED screen for TECNO users.
The highlight of this phone was not only the clear 6.67” FHD+ AMOLED
Borderless Screen but its aesthetically designed body. With
Ultra-Thin-In-display Fingerprint, double-curved 3D glass integrated
body, AG process, 3D depth of field textured light effect, and much
more, Phantom X took attractive body designs to another level.
Campus Activities and POVA challenges!
What more can a smartphone brand bring for its consumers? TECNO proved
to have a lot in stores for the fans.
After the success of multiple campaigns, the brand engaged the
sensational Pakistani model and television host, Mathira for POVA 2
Battery Endurance challenges. Ducky Bhai, Laraib Khalid, Ahmad OP, the
TikTok couple Kanwal and Zulqarnain, and the very entertaining
Pantangeer’sAmtul and Fahad accepted the battery challenges.
They did live sessions, fun videos, gaming sessions, watched hours of
movies, and much more as part of the challenge to drain the 7000mAh
battery of POVA 2, but all failed. Moreover, TECNO PUBGM Campus
Championship to universities in Islamabad and Lahore for fun-filled
competitions engages hundreds of students to participate and win.
Last but not least! Gimbal technology and
At the end of 2021, TECNO introduced its Camon 18 series with the latest
Gimbal Technology. The 18 Premier became an instant hit especially among
photographers, vloggers, and videographers for its smooth and steady
shots and the 60X zoom.
Moreover, Ahmad Ali Akbar and Sehar Khan were taken as local Ambassadors
for the Camon 18t phone. The Camon 18t TVC became a great hit with a
beautifully portrayed story of destined meetings staring the
ambassadors. The series brought a lot of new features and professional
camera experiences for the fans like gimbal, hyper-zoom, periscope lens,
a bigger selfie camera, massive storage, and much more.
With all this in view, we have some high hopes for TECNO’s campaigns in
Let’s see what the brand has in store for us.
For more details on upcoming products, follow TECNO on all social media