The premium smartphone brand, TECNO recently disclosed its latest
technologies and achievements regarding imaging technologies at
Counterpoint’s webinar entitled “Global
Mobile Camera Trends 2022: Innovation Talk”. Industry experts and
globally leading speakers addressed the webinar aboutmobile imaging
technologies and developments made.
At the webinar, TECNO highlighted the advancements made by the brand in
different complexion identification such as dark complexion imaging.
TECNO has also worked on image and video stabilization, zoom and
resolution of cameras – powered by technologies such as RGBW and G+P,
Sensor-Shift, and Telescopic Lens.
Imaging Technology Innovation Trend
TECNO is Leading the Imaging Technology Innovation Trends globally. It
believes that by Q1 2022 TECNO will have such advanced products in the
market enabling users to get a professional studio-like feel with every
capture. To enable users with distinctive camera traits, TECNO shall
focus onlarger sensor sizes, image and video stabilization,
high-frequency anti-shaking capabilities, and continuous zoom.
Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™
Lab, shared his views stating, “One of the reasons for TECNO’s success
in the global emerging markets is the leading camera technology. With
our brand spirit of ‘Stop at Nothing’, we at TECNO are continuously
innovating our Image Technology to achieve breakthroughs in mobile
imaging technologies. Moving onwards, TECNO will continue to strive for
excellence in AI-enhanced algorithms and software, as well as hardware
specifications, to deliver cutting-edge imaging performance.”
Moreover, TECNO shared several recent achievements in Mobile Camera
Technology with the participants at the webinar and shared things that
would be focused on by TECNO for the future.
1. Better light sensitivity:
The upcoming phones from TECNO in 2022 will be powered by a
self-developed RGBW sub-pixel rendering algorithm that increases the
light captured by the CMOS sensor by60%. Thanks to the G+P (glass +
plastic) lens technology, a 30% enhancement in Light intake will be seen
that will result in an overall 200% increase in low-light imaging
experience for the users.
2. First Android phone to integrate Sensor-Shift
TECNO plans to release its
Sensor-Shift in 2022,making itself the first mobile phone brand in
the Android system to do so. Sensor-Shift is an image stabilization
technology that uses sensor movements instead of lens movements to
compensate for vibrations. TECNO will reach 350% of the current level of
control accuracy of Sensor-Shift with further algorithm optimization to
enable users with studio-quality photos with more stability.
3. Concept Phone with a telescopic lens in Q1 2022
TECNO plans to launches its first concept phone with a
telescopic lens in Q1 2022.The telescopic lens supports a large
aperture and continuous lossless zoom which will help consumers for
better quality for telephotograph, as well as its multi-purpose
functionality. Moreover, a compressed back focal length (BFL) design
with motorized stretchable lenses will significantly reduce the
thickness of the phone, integrating consumers’ demands for simple
appearance and high performance.
TECNO Telescopic Lens
As a renowned industry, TECNO has made its name stand out in global
emerging markets. The brand aimsto empower consumers to express their
lifestyles through imaging innovation. For more, follow TECNO on all
official social media pages.