QMobile is a Pakistani consumer electronics firm that sold smartphones in the country. With an estimated one million mobile phones sold monthly, it was one of Pakistan's leading smartphone marketing brands. QMobile phones are made in Pakistan with essential parts sourced from Chinese manufacturers and sold under the QMobile name. The company can be credited with being the first to provide a low-cost smartphone portfolio accessible to everyone.
The Presence and Growth in the Pakistani Market
In 2009, QMobile was launched. It had penetrated quickly in the market because it was the first local mobile phone operator to enter a saturated market. Qmobile's extensive phone line served a wide range of Pakistani market groups. In Pakistan, the Noir smartphone series transformed the smartphone business. It offered the other major companies in the smartphone sector an understanding of the Pakistani market's potential. Qmobile put a dent in traditional phones, and other entrants flooded the Pakistani market. QMobiles was well-known for its low- to mid-priced intelligent and mobile phones. QMobile offered a variety of Android-powered tablets and phones, including touchscreen, QWERTY, and WiFi models. In 2015, QMobile released the QMobile W1, a Windows phone. In Pakistan, QMobile released the first-ever Android One smartphone. Slowly noticing the marketing trend, QMobile started sponsoring popular game shows like Jeeto Pakistan and Inaam Ghar.
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All over Pakistan, the company’s name was flashed on every TV screen. The brand’s strong presence was indeed applauded and acknowledged after extremely popular Turkish drama serial Ertugrul’s star actress, Esra Bilgic, was shown clutching a QMobile smartphone for a TV ad. And it wasn’t only Esra; the corporation had previously sought many national and international celebrities for their advertising, even the queen of Bollywood Kareena Kapoor.
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Criminal Record and Collapse of the Titan
The Customs Intelligence Department in Nov 2017 recovered a consignment of 80,000 Q-Mobiles from a residence in Defence Phase-7, along with the apprehension of five accused. “The 80,000 mobiles phones were hidden in a DHA bungalow,” the officer added, saying further investigations are underway to identify the 3rd container. Earlier, the agency had claimed that they had verified allegations regarding three containers of Q-Mobiles phones, which were trafficked into Karachi without paying customs fees. This marked the end of what once was a profitable and remarkable venture. Although the case was put on trial, QMobile entirely disappeared in the blue.
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Another factor for the company’s sudden incompetent ehavior was the bankruptcy of the Chinese smartphone brand Gionee. Qmobile in Pakistan has been selling rebranded Gionee phones from the start. From the low-end phones to the somewhat better ones, they’re always derived from Gionee’s original phones. Gionee failed to achieve its annual goals by huge margins. The business filed for liquidation bankruptcy at Huaxing Bank, presenting its request to a court in Shenzhen, which was approved. Even if Qmobile had stopped relying on Gionee, the firm would have still faced stiff competition with the arrival of smartphone companies like Xiaomi, Vivo, Oppo etc., in Pakistan.
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Summing everything up, once a wise man observed, “Every artificial product has its rise and fall, and in this instance, QMobile experienced its glory to the utmost but afterwards had an equal fall. The impact with which the company hit the ground may take it 5 to 6 years to recover or possibly never.
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