vivo has collaborated with Hamza Lari to unleash the new horizons of
storytelling
vivo fans have got a lifetime opportunity to learn professional nuances
of filmmaking and share their stories with the world
|
|
vivo, a leading technology brand is instilling boundless passion in
aspiring film makers through the art of storytelling while also
demonstrating how a smartphone can be used to produce the best of
stories. The brand is encouraging creative minds to share short stories
with interesting concepts under its campaign ‘Stories. Redefined.’
Widely known director, Hamza Lari has partnered with vivo under its X
Series that is known to provide professional grade camera in hand. This
interesting collaboration is said to empower users to make the best out
of vivo’s leading technology, channelize their creative talent and use
the newly launched X Series smartphone for this film making project.
|
 |
|
vivo as a new age brand continues to promote its smartphones as a tool
for telling interesting stories, and the newest example comes from the
partnership with the topline director Hamza Lari, who makes his
directorial films with utmost precision, superior storytelling,
unmatched creativity together with a personal touch for an emotional
appeal.
As a storyteller, he became interested in delving into the brains of the
younger generation and their perspectives on new-age storytelling. This
short film project will be shot entirely on vivo’s latest X80 smartphone.
It is a unique opportunity to take participants into Lari’s world
through the lens of his vision. For him, the script is the foundation
for any cinematic project. The director believes that music provides the
much-needed emotion to a film, but script still remains the primary
aspect which should reflect novelty, something which has not been seen
before.
The best selected short film, and director’s boundless passion for
uplifting others through the art of storytelling, will inspire and
empower other young film makers to bring their own unique stories to
life and add strength in their creativity.
Speaking about the film making project partnership, Hamza Lari said, “I
have always carried the ambition of sitting on the director’s chair to
not just direct a script but read through emotions. Very grateful to
vivo for giving me the opportunity to select from raw material and mold
a story into a masterpiece. This challenge will bring someone’s passion
and vision to life. vivo has indeed democratized the art of visual story
telling with its amazing camera centric smartphones. Plus, the X series
smartphone would be fun to use in hand. This user centric short film
will be a deep personal story, but I feel it will give a message for
other young minds out there to have the courage to express themselves
and chase down their dreams.”
“We are really proud to have Hamza Lari under our Stories. Redefined.
campaign and are honored that we are having a chance to follow him
throughout the campaign journey, which in many respects relates to the
young minds. We are extremely excited to see what the audience has in
store and which story will pave the way to directors’ mind,” says Zohair
Chohan, Director Brand Strategy at vivo Pakistan. “We’re so happy to
help the local talent to bring their vision to life using some of the X
Series unique and professional grade camera features. We hope it will
inspire and empower other young storytellers to share their journeys,
vision and make their voices heard, because anyone can tell amazing
stories if given the right tools.”
Hamza Lari is a well-known director of Pakistan. Hamza Lari has directed
various short videos for famous Pakistani brands. The director has also
worked on various commercials for leading brands operating in FMCG,
technology and automobiles category. The director highlights the novel
aspects of the product. His movies caught eyeballs in terms of script,
action and sequences giving a new dimension to the audience experience.
The standout aspect of these movies owes to its well-crafted script and
an engaging storyline. Hamza Lari believes in creating short films with
new music, eccentric people and novel ideas.
Talking about the Stories. Redefined. campaign – vivo has invited fans
to share their personal life stories. The director will select and
develop it further by creating a short film out of it. The winning story
will be witnessed by the world as this film will be shared and screened
globally.
|