- vivo is committed to use technology by connecting people around the
world and creating an extraordinary experience for football lovers
- Aims to increase brand awareness worldwide by stepping up its
vivo, the innovative global smartphone brand announced its partnership
with the most prominent international football tournament, the FIFA
World Cup Qatar 2022™, as the Official Sponsor. vivo has been the
Official Smartphone of the FIFA World Cup™ since 2017 for two editions.
This year, the tournament will take place in Qatar from 21 November,
2022 to create an unforgettable experience with football fans worldwide.
Through this partnership, vivo will leverage its rights to the FIFA
World CupTM, including the Official Emblem, Official Brand Identities,
and run unique promotions to connect with passionate football fans
globally. Looking ahead, vivo strives to grow internationally by
creating immersive customer experiences and advancing its groundbreaking
Expressing excitement on the partnership, Mr. Muhammad Zohair Chohan,
Director Brand Strategy at vivo Pakistan said, “This collaboration with
the FIFA World Cup Qatar 2022™ is a defining moment for vivo. Football,
termed as the ‘Beautiful Game’ has the power to bring joy to billions
around the world and bring them together regardless of their age, race,
gender and culture. Indeed, it has a truly global reach – it has the
ability to influence and inspire billions around the world, making the
iconic FIFA World Cup Qatar 2022™ an ideal stage for vivo, as we expand
our presence across more than 60 countries and regions across the globe.
This partnership reflects our inherent value of promoting sports that
help inspire joy among millions and provide a unique experience for
Since its debut in South Asia, vivo's focus and commitment have been
about making superb product experiences available to local customers. It
has seen rapid market growth share due to its localized product and
marketing strategies. vivo will continue putting users at the center and
constantly innovating to deliver pioneering smartphone technologies.