leading global smartphone brand, officially launches its premium X
series in Pakistan. Realizing vivo's commitment to user-centric design
and innovation, the X series features premium designs, flagship
performance, and professional-grade photography capabilities to users.
vivo’s X series introduces the vivo-ZEISS Co-engineered Imaging System
that aims to redefine the mobile photography experience. The combined
best-in-class optical lenses, sensors, image processing algorithms, and
multitude of features allow users to enjoy camera technologies
previously only limited to professional photographers.
vivo recently launched the first X series smartphone in Pakistan; the
X60 Pro. It is one of the first X series devices to be designed in
collaboration with ZEISS, a global leader in optics and optoelectronics.
ZEISS brings into the partnership its unique expertise in mobile
imaging, lens design and system integration, while vivo’s optics team
has always been dedicated to miniaturization and differentiation as well
as efficiency maximization in imaging, combined with its expertise in
imaging software and algorithms.
“This global strategic imaging partnership is between a global
technology company which celebrates its 175th anniversary in 2021, and a
25 years young dynamic vivo which is successfully exploring new markets.
So vivo and ZEISS have a lot in common. We both value entrepreneurial
spirit and, we both love passionately imaging. Together with vivo we
strive to develop the premium tools for ambitious consumers and
photographers need to realize their creative aspirations. To achieve
this goal, we see beyond limitations of today’s technology." said
Sebastian Doentgen, Head of Product Management and Marketing at ZEISS
To further redefine mobile photography, vivo and ZEISS have
co-engineered an imaging system that has passed the demanding quality
management process by ZEISS, including original optical review, camera
hardware testing and actual photography verification. During this
process, vivo absorbed ZEISS’ optical design philosophy and ZEISS has
also helped to optimize imaging on X60 series.
Moreover, X60 Pro has implemented ZEISS Biotar portrait style to
reproduce the signature bokeh by leveraging advanced technologies
including progressive bokeh simulation and distributed blurred spot
Featuring the user-oriented innovation of vivo and the outstanding
expertise in mobile imaging of ZEISS, vivo’s X series comes equipped
with Gimbal Stabilization 2.0, which stabilizes the image across five
axes, allowing for cleaner and clearer motion photography.
The inbuilt features like Pixel Shift Ultra HD Imaging, Superb Night
Camera 2.0, and Extreme Night Vision 2.0 produce ultra-clear and vibrant
images, day and night. The VIS 5-Axis Video Stabilization combats
shaking from all angles, delivering a professional-level photography and
cinematography experience to users.
Powered by the Qualcomm Snapdragon 870, the X series smartphones ensure
superior performance and smooth user experiences. The energy-efficient
processors also contain integrated 5G basebands that can make the user’s
5G wireless network lightning fast with minimal latency.
With Ultra-ThinQuad-Curve designs and futuristic aesthetics, the X
Series smartphones boast super-slender curves and a comfortable hold.
The rear cameras come encased within the New Dual-Tone Step, an
ingenious layered design that refrains from an otherwise bulky look.
Fashioned in thin cascading panels that rise in subtle steps, the new
Dual-Tone Step integrates all the professional-grade imaging
technologies and photography features co-engineered with ZEISS.
vivo is spearheading the field of mobile photography by providing
professional-grade camera technology to smartphone users around the
world in 2021. vivo's X series’ first smartphone, X60 Pro,is available
across Pakistan at the price of Rs. 129,999 only.
For more details, visit the official product page: