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Month of blessing Ramadan Kareem is here, so is Surf Excel with a
heartwarming message. Hitting the right cords, Surf Excel never fails to
disappoint us. Ramadan Kareem is certainly a blessing of Allah Almighty
for the Muslim Ummah. It gives a fair opportunity to Muslim community to
seek forgiveness, and mercy from Almighty Allah.
Every kind deed has a double reward in the month of Ramadan. Allah
Almighty rewards every kind deed attempted with pure heart. The holy
month is not about feeding your own family with samosas, pakoras, and
Rooh Afza; it is much more than that. This Ramadan, Surf Excel came up
with a heart wrenching message of bridging the gap between the blood
relations. The message is beautifully conveyed through an innocent boy
who is affected by the family problems. He decides to play his part in
bringing the family together.
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Surf Excel Ramazan 2018 | #EkNekiRozana
Surf Excel Ramadan Campaign delivers the true spirit of Ramadan. In the
earlier campaigns, Surf Excel have focused on the theme ‘if you get
dirty while doing something good, then dirt is good.’ The tagline and
the theme music were hard hitting and touched the right cords for the
parents. Mothers don’t have to be cautious about dirty clothes of their
child if they are attempting a kind deed. The idea was warmly received
by masses.
This year the Surf Excel Ramadan 2018 #EkNekiRozana film is based on a
cute little child Adil who appears to be unhappy about a family
situation and want to play his part to resolve it. The story reveals
that his Chacha (uncle) and his father are not in good talking terms
with each other from quiet sometime. Adil decides to surprise his Chacha
by bringing him an Iftar on his own. He went to the market and purchased
Iftar items and while doing so his clothes got stains. The Chacha’s
family was quiet impressed with Adil’s act and decides to visit Adil’s
house with Iftar.
Adil’s father was surprised and happy to see his brother’s family along
with his son. The film ends with an extremely heartwarming hug between
the two brothers. The music adds the ‘feel’ that makes us all cheer for
this family brought close by Adil’s little Neki.
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With this campaign launch, the brand is aiming to spread the bigger
message of doing one good deed a day (#Eknekirozana) for the great good.
Because no neki, whether big or small goes in-vain.
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‘Aur agar Neki karne may Daagh Lag Jayen Tu Daagh Ache Hain’
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