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Reckitt Benckiser Group, makers of leading health and hygiene brands
such as Dettol and Harpic, collaborate with WaterAid Pakistan to further
their relief mission to fight COVID-19 in the country. This
collaboration includes donating Personal Protective Equipment (PPEs) and
hygiene kits for the protection of healthcare professionals across the
country. This further includes creating awareness to educate masses,
especially in the rural areas, on preventative measures to protect
themselves from contracting COVID-19 as well as viruses and illnesses.
This educational effort will be supported by distribution of soap and
creation of handwashing facilities in various parts of the country.
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As the country moves into the fourth month since the outbreak, the curve
continues to rise steeply. This is an extremely alarming situation and
the need to do aggressive efforts both on an individual as well as
organizational level to stop the spread. The two key priorities right
now are to protect Pakistan’s healthcare community, our frontline
workers, who are facing the brunt of this virus, and to educate the
masses in order to prevent the situation from worsening. This is a
national responsibility and an utmost priority to protect the people of
Pakistan by equipping them with the right tools that will help them win
this battle.
Siddiq Khan, Country Director, WaterAid Pakistan said, “WaterAid
Pakistan is already working extensively with RBPL to educate masses in
the rural areas on hand hygiene and proper sanitation practices. It is
our responsibility as a nation to provide for the frontline workers and
for all those vulnerable members of the society that are affected by
CoVid-19. This effort is aimed at reaching out to people across Pakistan
in the most adversely affected districts of the country.”
RB Group recently announced a commitment of Rs. 500million for relief
efforts to help the country fight the CoVid-19 pandemic. RB stands true
to its purpose of Protect, Heal and Nurture by taking vital steps to
fight this pandemic since its outbreak in February. The Company has
already announced a partnership with the Ministry of Health to serve the
country to spread public service messages to help the people of
Pakistan. The Company also has donated its products to several NGOs for
their ration drives across the country.
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