Brand strategy firm CoreBrand has released its
rankings of the 100 most powerful global brands. While Apple was the
only tech company to crack the top 10, several others made an appearance
further down the rankings. To compile the rankings, CoreBrand surveyed
10,000 executives at 1,000 companies over a five-year span, asking them
how familiar they were with a particular brand and how favorably they
viewed them. Here's a ranking of the top tech brands, according to where
they fell on CoreBrand's list.
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1. Apple
Apple is known for being a highly creative company with an incredibly
powerful brand, and it was the only tech company to rank in the top 10
of CoreBrand's rankings this year. (10th/100) |
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2. Microsoft
Microsoft had the largest gain of the top 25 brands, moving up 9 spaces
to rank 11th. It has moved up 34 spaces since 2008. (11th/100) |
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3. Google
Google has seen incredible improvement since 2008, moving up 90
positions over the past five years. (26th/100) |
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4. Yahoo
The Marissa Mayer-led company is growing in popularity, gaining 44 spots
in the last five years. (28th/100) |
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5. Sony
Sony continues to perform relatively well on CoreBrand's rankings,
despite moving down 12 spots in the last 5 years. (31st/100)
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6. AT&T
AT&T lost four places from 2013, moving down from 29th to 33rd.
(33rd/100)
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7. Dell
Dell moved down one spot from last year's ranking, coming in at the 48th
spot out of 100. (48th/100)
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8. IBM
IBM's reputation among businesses is steadily improving. It's 49th-place
ranking is a 15-spot increase over last year. (49th/100)
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9. Samsung
Samsung continues to be perceived strongly by business executives,
moving up 5 spaces over last year to land in 52nd place out of 100.
(52nd/100) |
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10. eBay
The e-commerce giant has shot up CoreBrand's list in recent years,
gaining 58 spots over the past five years. This year, it ranked 59th out
of 100 overall. (59th/100)
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