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-Part of broader plan to re-shape digital content
landscape-
UC Browser, Pakistan’s No. 1 mobile browser with over 35% market share
(according to StatCounter) from UCWeb, a business within Alibaba Mobile
Business Group, has joined hands with Twitter and Microsoft Bing to
provide a mobile gateway to all things cricket ahead of the all-exciting
cricket season through the debut of a revamped UC Cricket, which is part
of a broader plan to ride on the digital content trend and shape how
content will be consumed on mobile Internet.
The Revamped UC Cricket: An all-in-one cricket
content aggregation platform
UC Browser, Twitter and Bing have a huge user base in the country. The
partnership aims to reshape the digital cricket content landscape.
According to the partnership, Twitter will provide live, public, and
conversational content related to cricket matches on UC Cricket such as
trending Tweets of cricketers, and exclusive Twitter-only content from
official cricket team accounts such as native videos, Periscopes, Vines,
and photos. Moving forward, UC Browser and Twitter are exploring deeper
integrations around the cricket season to make the UC Browser experience
always-on throughout this exciting cricket season. Bing, a leading
search engine of Microsoft, will provide predictions to upcoming games
via Bing Predicts on UC Browser. *
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Besides, UC Browser brought a brand new UC Cricket for Pakistani users
in February 2016. This new version of UC Cricket is specially designed
for Pakistani users with new interface and local cricket content, such
as live scores, headlines of most popular matches in Pakistan and
cricket guessing games.
Big vision on Digital Content Consumption and
Aggregation in Pakistan
With the booming development of mobile internet, Pakistan will witness a
significant increase in different formats of media being consumed online
such as video, photos, live streaming, social interaction, and so on.
With such landmark partnerships in the industry, UCWeb aims to address
the key challenge faced by users and partners i.e. content discovery and
navigation for users and content distribution by publishers & partners.
Commenting on the content strategy, Kenny Ye, Managing Director of UCWeb
International Business Department said, “Pakistani users can now access
news, cricket content, movies, video and music through UC Browser. The
definition of UC Browser is not confined to a mobile browsing tool. It’s
also a content aggregation and distribution platform. Our cooperation
with Twitter and Bing is going to reshape the digital cricket content
landscape, considering the modalities of our cooperation and scale of
our combined user base.We hope to bring more facilities to Pakistani
people’s daily life in the future by providing more options on UC
Browser, for example, shopping, train status inquiry, mobile recharge,
ticket bookings. ”
RavichandranBhaskaran, Head of Business Development, South Asia for
Twitter said, “Twitter is your connection to live culture, so the
perfect place to keep up with all the latest from the cricket games, and
share your excitement with other fans. Last year, this saw the IND vs
PAK World Cup match generated close to 1.7 million Tweets in a single
day. The partnership with UCWeb will extend the best Tweets from the
most exciting moments of every match by fans, players, and commentators
to a larger and new cricket-loving audience throughout the season.”
Sundar Srinivasan, GM of Bing Search commented, “We are excited to be a
part of this unique collaboration with UC Browser that aims to make the
user's cricket experience more exciting and seamless. Bing will provide
consumers data and stats on cricket games. Cricket lovers can also
follow Bing Predicts to find out which team is likely to win a
particular match. Last year, 83% of the predictions made by Bing
Predicts for the world cup matches were accurate, and with the
integration with UC Browser, we are excited that many more users will
enjoy this unique analytical feature on Bing.”
* Twitter integration is already live on UC Cricket. Bing integration
with UC Cricket to go live very soon.
Download the latest version of UC Browser from
ucweb.com or
google play.
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About UCWeb
UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business
division and a leading provider of mobile internet software and
services. Since its inception in 2004, UCWeb's mission has been to
provide better mobile internet experience to people around the world.
The flagship product of UCWeb, UC Browser, is compatible with all
mainstream operating systems. Serving users in more than 150 countries
and regions around the world, UC Browser is now available in 11
languages including English, Russian, Indonesian, and Vietnamese.
Additional information about UCWeb and UC Browser can be found at
www.ucweb.com.
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About Twitter
Twitter (NYSE: TWTR) enables everyone to create and share ideas and
information instantly, without barriers. The service can be accessed at
Twitter.com, on a wide variety of mobile devices and via text message.
Available in more than 35 languages, Twitter has more than 320 million
monthly active users. For more information, visit
discover.twitter.com or follow @Twitter
About Bing
Microsoft Background: Founded in 1975, Microsoft (Nasdaq “MSFT”)
Microsoft is the leading platform and productivity company for the
mobile-first, cloud-first world, and its mission is to empower every
person and every organization on the planet to achieve more. Microsoft
set up its India operations in 1990. Today, Microsoft entities in India
have over 7,000 employees engaged in sales and marketing, research and
development, and customer services and support across ten Indian cities
– Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi,
Kolkata, Mumbai and Pune.
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