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With the exciting cricket season drawing to a close,
it's worthwhile to take a look back at the cricket fever that swept
across the country. Mobile internet is changing the way people access
information profoundly, as penetration of smartphones is growing
rapidly. During this cricket season, millions of Pakistani cricket fans
got complete and up-to-date information including live scores, news,
photos, videos, live tweets, commentaries, etc. via UC Cricket, an
in-app cricket content widget of UC Browser, the most popular browser in
Pakistan. The huge traffic generated by these users allowed the browser
to offer insights into how cricket content is consumed and followed from
mobile phones by analysing this national sport enthusiasm.
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This year, UC Browser witnessed millions of users using UC Cricket with
over 7 million users participating in the cricket themed online games.
Talking about this cricket passion, Kenny Ye, GM of Global Markets,
Alibaba Mobile Business Group said: “We not only provide complete
cricket content to our Pakistani users, but also help them better
connect with the sport through our web games. We hope to bring the
nation together and share the joy of cricket among our users.”
Here are the key finding of this report:
4 out of 10 mobile internet users follow cricket news.
Most anticipated matches: PAK vs BAN, PAK vs IND, PAK vs NZ
Least anticipated matches: NEL vs OMAN, SCO vs ZIM, NEL vs IRE
7 million+ users played cricket-themed web games on UC Browser.
The most popular games are #AllinforPak, Guessing game and CricCards
8.2 lakh fans show their support to Team Green on UC Browser.
The biggest upset: PAK vs IND with 89.5% guesses going in favor of
Pakistan
Top eye-catching teams are: Pakistan, India, Bangladesh, Australia and
New Zealand
Top 3 ways to follow cricket online : Cricbuzz, Cricinfo, UC Cricket.
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About UCWeb
UCWeb Inc. (UCWeb) is a business within Alibaba Group’s mobile business
division and a leading provider of mobile internet software and
services. Since its inception in 2004, UCWeb's mission has been to
provide better mobile internet experience to people around the world.
The flagship product of UCWeb, UC Browser, is compatible with all
mainstream operating systems. Serving users in more than 150 countries
and regions around the world, UC Browser is now available in 11
languages including English, Russian, Indonesian, and Vietnamese.
Additional information about UCWeb and UC Browser can be found at
www.ucweb.com. |