IDIOMS

bury the lead

(idiomatic) (news writing style) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.

Example: 1977, "Don't bury the lead. This is similar to backing into the lead, except that the major element has been buried several paragraphs down"[1]
2004, "Don't bury the lead in the body of your story. As a TV news viewer, I'm poised to change the channel"[2]