Bury The Lead Meaning
(idiomatic) (news writing style) To begin a story with details of secondary importance to the reader while postponing more essential points or facts.
Example: 1977, "Don't bury the lead. This is similar to backing into the lead, except that the major element has been buried several paragraphs down"
2004, "Don't bury the lead in the body of your story. As a TV news viewer, I'm poised to change the channel"