Cheese Off Meaning

(transitive, idiomatic) To annoy.

Example: 2007 Feb. 25, Charlie Demerjian, "Sony Euro PS3 debacle risks a major fire storm," Inquirer (UK) (retrieved 23 Feb 2009):
  Sony management . . . is 'fixing' one part of the triangle at the cost of the other two. This cheeses off software makers more than you can imagine, and it also cheeses off customers.