Pakistan’s younger designers work on wedding clothes, everyday outfits, and streetwear. Some use traditional embroidery, while others turn older garments into new outfits. They show their clothes in Pakistan and overseas. Some studied fashion, while others learned through their family’s clothing business or by working with local artisans. A few already run recognized labels whereas others are still expanding their businesses.
Young designers in Pakistan learn their skills in different ways. Some go to fashion school and then work for an established label. They open their own studios later. Others learn through a family clothing business or close work with local artisans. Their collections range from wedding clothes and embroidered formals to streetwear and outfits using reused fabric.
The Young Pakistani Designers Owning the Moment
Their collections show different ways to use traditional handwork, from embroidered wedding outfits to printed streetwear.
Hussain Rehar
Bright colors and detailed embroidery are part of Hussain Rehar’s collections. He started his label in August 2017 after graduating from the Pakistan Institute of Fashion and Design (PIFD). His range now includes bridal wear, formals, menswear, and ready-to-wear.
In February 2026, he presented more than 60 looks at a solo show at Islamia College in Lahore. The collection included red and burgundy velvet, full skirts, and a green sari with metallic handwork. Tailored sherwanis and structured jackets appeared alongside the bridal clothes.
Zain Ahmad
Zain Ahmad co-founded Rastah in Lahore in 2018 and leads the brand’s creative work. Rastah brings Pakistani handweaving, block printing, and embroidery into streetwear, including jackets, shirts, and hoodies. Ahmad started without formal design training, moving from T-shirts and hoodies into tailoring and more detailed handwork.
Forbes included him on its 30 Under 30 Asia list in 2022. Rastah presented at London Fashion Week in 2023, and Ahmad joined the Business of Fashion’s BoF 500 list in October 2026. His team also works with handweavers in Kasur and women embroiderers near Lahore.
Parishae Adnan
Parishae Adnan studied managerial economics before choosing a career in fashion. Her 2021 House of Parishae debut featured 35 pieces using upcycled clothing, meaning she reworked existing garments into new outfits. She also leads the House of Amir Adnan as chief executive.
In September 2026, her Second Skin collection closed Flying Solo’s show during New York Fashion Week. Flying Solo gives independent designers a platform to present their work. Her career now combines the running of a family fashion business with her own work on reusing clothes and fabric.
Hamza Bokhari
Hamza Bokhari is the creative director of Jeem. He graduated from PIFD in 2012, and his early runway work included showcases for rising talent. Jeem also took part in the British Council’s Fashion DNA Pakistan program, which offered mentoring to fashion businesses.
Jeem’s current range includes stitched lawn, silk outfits, bridal wear, and menswear. His designs use embroidery on both formal outfits and clothes for everyday wear. His 2026 formal collections include Celestial and Amaltaas.
Zubia Zainab
Zubia Zainab uses embroidery and decorative handwork from southern Punjab. She studied at PIFD before opening an outlet in Multan. She later expanded to Lahore with a second outlet on M. M. Alam Road.
She uses mirror work, gota, silk thread embroidery, and zardozi, a technique involving metallic threads. Her current range includes Elara Contemporary Couture and separate collections for nikkah, weddings, and receptions. She also offers luxury ready-to-wear alongside these wedding collections.
Mehak Yaqoob
Mehak Yaqoob appeared in the Rising Talent segment at PFDC L’Oréal Paris Bridal Week in 2019. PFDC is the Pakistan Fashion Design Council, which organized the event. Her label now offers ready-to-wear, formals, and unstitched clothing through collections including Serene, Marvi, and Enchante.
Her Aurea design pairs a mint green silk shirt with raw silk trousers and a silk dupatta. Hand embroidery and a contrast between two colors add detail to the outfit.
Abiha Hassan
Abiha Hassan began working in fashion in 2017 and launched her label in 2021. She studied at PIFD and gathered experience with other designers and brands before she began her business. Her work combines Pakistani embroidery with modern cuts.
Her Amelia design brings together a lehenga, sari draping, and an ivory silk blouse. She decorates the blouse with pearls, crystals, zari, and threadwork. Her Lahore studio also offers collections including Gilded Hour, Aria, and Aigul.