Frooti

Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in Tetra Pak packages. It is also now available in PET bottles and rectangular shaped packs. The drink contains mango pulp, water, sugar, citric acid, ascorbic acid and approved coloring and flavorings. Frooti also provided a refreshing mango taste that translated into a huge demand for itself. The tagline "Mango Frooti, Fresh and Juicy", helped the brand strengthen and consolidate its position as the leader.