Coke Studio (season 6) as music industry

(Arifa Shahid, Lahore)

Introduction:

Coke studio is a Pakistani music television series. In this show various artist perform for their fan & audience. Coke Studio bring different artist on one platform form. These artists belong to different regions of Pakistan. Coke Studio can be sourced of creating harmony & peace among different cultures. Coke studio is recording live songs which are singing by different artists.

This show was produced by coca cola Company & different frequency of media. It first season was started in 2008. But now days, they are recording their season 6. Coke Studio has been popular throughout the country, receiving critical acclaim and frequently being rebroadcast on numerous television and radio stations. Coke studio season 6 will be aired on 40 channels across Pakistan this year.

Focus of Coke Studio:

The program focuses on a fusion of diverse musical influence in Pakistan which include: Eastern classical,folk, Qawwli, Bhangra , Sufi &Contemporary hip hop & Rock music.

This year will incorporate global music influences spanning from "Fes, Morocco, to the Balkans, the Ottoman, and Kathmandu, Nepal." With this added dimension in this season can give Pakistani music global identity. Through coke studio Pakistani music is accessible for international artist & audience. This dimension can also encourage international artist to adopt & integrate Pakistani music into their own compositions.
Instruments of music:
Pakistani instruments are Algoze (Bansiri,),Chimta,Daff,Dafli,Dhol/Dholak,Ektara,
Ghaghar & dilo, Harmonium, Tambur, Tabla, yaktaro, Kanjhyoon / Talyoon & Rubab (instrument) etc

Coke studio is not only composing music with Pakistani musical instruments & their musicians but they are also composing music with other countries musical instruments, their bands & also with their musician.

This season is also featuring guest musicians from Italy, Morocco, Nepal, Norway, Pakistan, Serbia and Turkey.

This season artist names are:
a) Abrar-ul-Haq
b) Alamgir
c) Ali Azmat
d) Asad Abbas
e) Atif Aslam
f) Ayesha Omar
g) Fariha Pervez
h) Muazzam Ali Khan
i) Rostam Mirlashari
j) Rustam Fateh Ali Khan
k) Saieen Zahoor
l) Sanam Marvi
m) Sumru Agiryuruyen
n) Umair Jaswal
o) Zara Madani
p) Zeb & Haniya
q) Zoe Viccaji
Examples from season 6:

1).‘Laili Jaan’ is a song that took the world of Afghan Pop by storm in the 70’s by a man who is considered as the King of Afghan music – Ahmad Zahir. While Afghanistan is known for its wealth of heritage music, Zahir contributed towards creating a legacy of Pop and Rock music that mirrored Elvis Presley, which led him to be regarded as the ‘Elvis of Afghanistan’. The song talks about classic heartbreak.

This Season Zeb & Haniya take on the song as an ode to Ahmad Zahir as well as reimagining the song through the female perspective of a song sung by a man. The song is reminiscent of a time where the rich tunes of Afghan music prevailed in various parts of the world and had become a huge part of growing up in cities like Peshawar.

Instruments uses in Lali Jan music composing are:

a).Rubab (instrument)
b).Violin
c).Drums
d). Cuba -Trumpet
e). Oud
f).Piano -keyboards
g).Italy-Guitar
h).Sax
i).Dholak
j).Senegal-Kora
k).Basses
The duo bring to the song a gypsy feel that is complemented by the instrumentation performed by L’Orchestra di Piazza Vittorio – a modern sound that meets the tone of rhythm and blues with an added layer of jazz.

2).Song "Babu Bhai "by Azamat Ali. In this song musical instruments for composing music are guitar, drums & piano. Lyrics of this song is matching with the thoughts & objectives of today human who belong to Islamic society. He will prefer money always as compare to relations, feeling, wrong/ right. The basic purpose of today man is earning money. They don’t care what means they are using. Basically, this song is showing evil part of human being.

In my opinion, coke studio is working well in terms of highlighting Pakistani music industry at global level. It is giving platform to artist to perform & musician to compose music. This season is different because of fusion music.it also giving us positive identity at international level.

Arifa Shahid
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