Ethical Delimma : Brand Conciousness

Brand consciousness has become a status symbol now adays .Everything revolves around brands. From kids to old people (over-grown) everyone is brand conscious.Fashion is speeding up not even in females nut equally among men. From high class,elites and mediocre aswell.

Moreover,people have a habit for showing off their status by calling everything they possess to be imported from this and that country.Name on different labels influences your decisions to purchase.People are obsessed over buying branded outfits,furniture,accessories and food.Though, ‘High shop has vapid food’ and ‘all that glitters is not gold’. People assume that it will make them look prominent among their fellows.When our friends and relatives give us gift ,we expect it to be branded ; if not, then we don’t give them a branded treatement.Children lie,steal,rob because of peer pressure and because of the fear to be laughed at.They give tough time to their parents,especially in lower middle class.It has difficult for such classes to compete and maintain better living.

Media has wickedly manipulated and moulded our opinion.It makes us crave for branded stuff though over and excessive use of commodities have de-valued the blessings.People stop using old gadgets when their latest models comes like iphone etc.People have make dresses,gadgets and gifts,criteria to judge people.

Distance between relations have increased.Things are being valued more than human beings,and people feel attracted to westernized products instead of promoting or using their own country’s food,language and products.We are leaving our real selves far behind.Trend of money saving is being deleted because of raised expenditures and because everyone of us has become spendthrift.

This is our ethical delimma that poor human soul has no more value.We value brands instead of people.There is no harm in wearing and using branded stuffs and running after brands with normal pace,but we should not ignore the cost and worth of our dear relations and our morals !