Development support
communication is a process of information sharing about development agendas and
planned actions. Development is a process in which societal conditions are
improved.
It involves:
1. Planner: The one who plans the development agenda. DSC makes planners to
provide clear, clear and intelligible data and information about their goals and
roles in development.
2. Recipient: The one who receives the development agenda and on which the
impact of any developmental plan is found. DSC clearly provides opportunities
for beneficiaries (recipients) to participate in shaping development outcomes.
3. Implementer of development action, including the donor community, to
implement the plan devised for a particular area. DSC ensures that the donor
community is kept constantly aware of the achievements and constraints of
development efforts in the field.
Communication for development stresses the need to support two-way communication
systems that enable dialogue and that allow communities to speak out, express
their aspirations and concerns and participate in the decisions that relate to
their development.
Communication for development provides a framework through which the most
appropriate actions can be taken to improve the societal conditions.
Development Support Communication makes use of all available structures and
means of information sharing. Therefore it is not limited to mass media alone.
It also uses both formal group and non-formal channels of communication, such as
women’s and youth associations, as well as places where people gather....
markets, churches, festivals, and meetings.
1. But its contribution is in using these in a systemic, continuous, coordinated
and planned manner, to ink everyone, anywhere.
2. It requires analysis of the communication environment, of the available and
needed communication competencies and resources (hardware, software, financial
and human).
3. It clearly indicates expected results from specific resource inputs, so as to
maintain accountability.
Tools for development communication:
Knowledge and information are two key ingredients required to facilitate
development and bring about social and economic change. Traditional media,
print, radio and TV have played a major role in disseminating information to
people so far. But, the recent evolution of communication technologies including
digital tools, convergence of computers, satellite and telecommunication
technologies, have changed the mode of information dissemination and knowledge
exchanged.
The new terminology for communication media is called ICT (Information
Communication Technologies). It is often used as an extended synonym for
information technology (IT). In other words, ICT consists of IT as well as
telecommunication, broadcast media, all types of audio and video processing and
transmission and network based control and monitoring functions.
Development support communication is the use of valuable technology for
communication process to foster and strengthen sustainable development at local
and national levels. It is needed for the programs of
1. Social change
2. Development
3. Economic change
4. Cultural promotion
5. Devising development policy and strategy