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RoohAfza
makes it to Times Square on Resolution Day
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RoohAfza played an animation that paid a tribute to Pakistan, on 23rd
March 2018, at the Times Square, New York. The effort was praised
nationwide.
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RoohAfza is unarguably Pakistan’s favourite drink. With a name so big
and known around the world, RoohAfza decided to do something different
this Resolution Day. Few would disagree that New York is ‘the city of
modern times’. Thriving businesses at the Wall Street, with the hustle
and bustle of pedestrians and people from all parts of the world, this
would be the perfect description for a picturesque view of Times Square
in New York City.
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RoohAfza, known for long as the drink of the east, decided to travel
across the pacific finding itself in the heart of the world, the Times
Square. On the 23rd of March, this year, RoohAfza took on the big screen
at Times Square to pay a legendary tribute to the motherland. A 30
second animation, depicted RoohAfza’s legacy intertwined with that of
Pakistan. Presenting the accolade in red, the color being synonymous
with ‘drink of the east’. Passing pedestrians noticed the big screen
going red, only to find the green flag shining at the very top. Amused
and curious, the passersby stopped to take a look.
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They were offered RoohAfza just across the street. Before they could
start talking about its refreshing taste, their facial expressions after
one gulp were just enough to understand the feeling. The New Yorkers
absolutely loved it. This episode went viral on the digital scene, with
social media platforms gaining a million views for the video
withthousands of shares on Facebook particularly. The effort was lauded,
all across Facebook, getting mentions on groups not only in Pakistan,
but from across the border as well. With so much engagement done, both
digitally and personally, RoohAfza’s mission, to celebrate Pakistan, is
accomplished. With a resolution of doing it forever, RoohAfza will
keependeavoring.
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