Canadian pop superstar Justin Bieber has stunned fans worldwide by releasing his seventh studio album, SWAG, on July 11, 2025, without any prior announcement. This surprise drop marks Bieber's first full-length album since 2021's Justice and comes four years after his last major release.
SWAG features 21 tracks, showcasing a mix of styles and collaborations with notable artists such as Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin, and gospel singer Marvin Winans, who performs the album’s closing track "Forgiveness". The production credits include Bieber himself, alongside Dijon, Eddie Benjamin, Carter Lang, Daniel Caesar, and others, reflecting a diverse and rich musical input.
The album was teased only hours before release through mysterious billboards displaying the word "SWAG" in cities including Los Angeles, Reykjavik, and New York’s Times Square, where the full tracklist was revealed. Bieber also shared glimpses of the album’s creation on social media, posting studio photos and cryptic messages leading up to the release.
This new project reflects Bieber’s personal growth and recent life changes, including becoming a father in August 2024. The album’s themes are described as more reflective and vulnerable, influenced by his experiences with Ramsay Hunt syndrome, a neurological condition that affected him in 2022 and forced him to cancel his world tour. Tracks like "Therapy Session" highlight his struggles with public scrutiny and mental health, offering fans a deeper look into his journey.
SWAG is already available on all major streaming platforms and is expected to make a significant impact on the charts, reaffirming Bieber’s position as a leading figure in contemporary pop music.
This surprise release confirms Justin Bieber’s ability to captivate audiences with unexpected moves, delivering a mature and introspective album after a four-year hiatus. |