Chef Zubaida Tariq– A huge name in Pakistan cooking Chef Zubaida
Tariq popular as Zubaida Apa which means (Eldest sister in Urdu) She is a
professional leading chef of Pakistan and cooking expert. She is also a sister
of famous (Urdu Writer, Play Writer, Song Writer and Television presenter) and
an Aunt of renowned leading guitarist of popular rock band Strings, Bilal
Maqsood. Started cooking at early age right after her marriage in a typical desi
style for 7 members at house hold. After her husband’s retirement she got
appointed in the same multinational company as an advisor to their product Dalda
Zubaida Tariq aka Zubaida Aapa is a common household name, a renowned name, and cooking expert of Pakistan. She has been associated with cooking and household since quiet a long time. She is popular for her unique culinary style and her love for traditional food. She is known for giving household tips to women and use simple and traditional ingredients in her cooking. The fact about Zubaida Tariq is that she dint knew much about cooking when she got married and later learnt it with the passage of time.
She started her professional culinary career at the age of 50 with Dalda Advisory Service. Since that time she has been associated with media for almost 18 years with almost 1000 cooking show episodes under her belt. She is currently sharing her culinary experience and knowledge in the popular cooking show of Masala TV called ‘Handi.’ Besides her TV shows she made a huge impact as she manages to blend it with her words of wisdom and household tips. She became popular among masses with her beauty soap commercial campaign of her own brand name, Zubaida Aapa Whitening soap. The slogan of the campaign ‘Ab Gora Hoga Pakistan’ depicting racial discrimination and was taken as a critical humor in the country.
Zubaida Apa versatility was new to Pakistan and she had a lot to prove when she
was recognized firstly by few of her Husband’s colleague for the delicious lunch
she used to give to her husband for office. With uniqueness in hand and natural
instinct to produce the tastiest cuisine either for family or afterwards in a
cooking shows. The 68 years old Zubaida Apa started creating thrill in cooking
Worked for numerous famous TV channels like ARY, Geo TV, Masala TV and has done
quite a lot of cooking show. Cooking for Zubaida apa comes naturally by a will
to learn and she has proved it by her massive range in Pakistani cuisine which
can surely make taste buds alive. Hard work, Determination to be a best cook has
made her do about 1000 cooking shows. The 68 year old Apa have given proven
remedies to cure, and many cooking remedies in order to enhance the taste of
food and also to avoid food go stale. A trend setter in giving self remedies she
gained huge popularity and appreciation of which she was also been mocked a lot
by few envious people.
Birth Date: 4th April
Favorite Flowers: Motia, Jasmine, Cestrum nocturnum (Raat Ki Rani)
Favorite Color: Off-White and Black.