Water crises issue and its awareness for the city of lights Karachi

HUb Dam

“Water shortage in Karachi”, “Tanker mafia”, “Paani ki choori” , ”Water hydrant” “Nigleria virus… people dying, every time I just heard about these News and headlines all over the Newspaper and TV’s but no one yet solve these issues ever since.

Karachi the mega city of Pakistan, holding a population of 2crore or definitely more, is simply falling short of water supply.

Where people are already paying huge bills, paying high rents, and are working so hard just to fulfill their basic necessities, they are bombarded with yet another disaster and that’s WATER CRISIS!
First we need to understand the source of Water in Karachi
There are two sources of Water: Hub dam and Keenjhar lake

Keenjhar Lake;

Keenjhar lake is an artificial lake which was built after two natural lakes, Sunehri Lake and Kalri Lake, in Thatta district of Sindh were joined and then linked to the Indus river.
The main purpose of Keenjhar lake was to supply water to domestic, commercial and industrial consumers in Karachi as well as to irrigate 352,000 acres of land in Thatta.
Keenjhar Lake was designed to supply 583 million gallons per day and Hub dam 100 million gallons per day.
Both of which have decreased drastically in the past two years due to poor maintenance of water supply, theft, rainfall shortage.

Hub Dam;

Hub Dam was constructed in 1982 and since then the water level has decreased significantly. Less rainfall each year accounts for the rapid decrease and scientist term the level of water which is at present as “dead level.”

Reasons behind Water Crises;
Ø Tanker Mafia
Ø Unregistered Water Hydrant Plant
Ø Water theft from Keenjhar lake
Ø Mafia organization

In order to get rid of these above issues Government should take an immediate action regarding the Tanker Mafia and let them sentenced a jail/prison so that no one can ever think again of these types of crime
Meanwhile I have heard a news regarding “Water Crises” from CJP, I was happy regarding the action taken by CJP but at the same time government shows no response and taking no prompt actions makes me again embarrassed and think again for a proper solution.
Here I just came up with a Social Marketing Campaign which can bring a change and it should be displayed more on TV’s and Radios to ensure the real face of crime and make people realize about the scarcity of the natural element of H2O
Celebrity endorsements and Social cause can also be utilize within a campaign

A short clip by the multitalented Producers which conveys a prominent message to the people of Karachite’s regarding the shortage of Water and creates an awareness regarding it.

The campaign works effectively and provide more awareness as we are not saving the water and contributing 0% in saving those essential elements on Earth and more glaciers are melting out so keeping those birds eye’s view in our social marketing campaign can also lead Pakistan among this criteria.