The role of media in today's world

(Muzna Shakeel, Karachi)

 In the world of today, media has become as necessary as food and clothing. It has played significant role in strengthening the society. Media is considered as "mirror" of the modern society, infect,it is the media which shapes our lives.

The purpose of the media is to inform people about current ,new affairs and to tell about the latest gossip and fashion. It tells about the people who are geographically divided.

The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues.
Media is in charge of :
1 information
2 education
3 entertainment
4 advertising
5 correlation of parts of society

Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people updated and informed about what is happening around them and the world. Everyone can draw something from it.

Media has had a bad effect on a generation, mainly because ,youth is strongly influenced by media. Teenagers and children wish to follow the people ,who get recognized and do what they do to get noticed. Sometimes, they focus on bad part of the media and strive to be a part of it. However, many are not succumbed to a life of crime!

These are the things which get into Young civilian minds!

The media affects people's perspective. Too much intervention of media in everything is a matter of concern. Media can be considered as "watch dog" of political democracy. Through the ages,the emphasis of media on news has camouflaged. Media these days, tries to eye the news ,which could help them to sell the information that is gathered worldwide, so that they could pave a way of success and fame of their respective channels. Fm radios, newspapers, information found on net and television are the mass medias that serve to reduce the communication gap between the audience, viewers and the media world. For the sake of publicity and selling, important figures, their lifestyles are usually targeted. Unimportant and irrelevant news, that usually have no importance are given priority and due to a reason or the other ,they get onto the minds of the viewers and in this ways many a times,important political,economical and sociological news get neglected and gradually,lose their importance!

No doubt,media has played significant role in making world a global village and to reduce the communication gaps amongst the people living in the far areas but unfortunately,media these days has become a COMMERCIALIZED SECTOR,eying the news which are hot and good at selling.The goal is to gain the television rating points.

I believe,if the media identifies its responsibility and work sincerely and honestly ,then it can serve as a great force in building the nation.

Student of Karachi University

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Comments

آپ کی رائے
Informative essay i liked it
By: Maha, Karachi on Dec, 20 2019
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0 Like
Amazing
By: Adnan, Faisalabad on May, 09 2019
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0 Like
For the sake of publicity and selling, important figures, their lifestyles are usually targeted but there are also some positive role of Media where they highlight some major issues where no one concern.
By: Aslam, khi on Apr, 10 2018
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6 Like
Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues. It is the media which keeps the people updated and informed about what is happening around them and the world.
By: Danial, Lahore on Feb, 19 2018
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1 Like
It is said that Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues but our media dragged such issues which have nothing to deal with today societal problems.
By: Usman, Karachi on Feb, 12 2018
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6 Like
The role of media these days is nothing and to create more sizzling every drama channel is coming up with news channel too.
By: Jafferi, Karachi on Feb, 08 2018
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4 Like
Media just talking about fact and figures of the country not playing their part to imrpove the society and I think the bad happening are due to media's freedom in our society.
By: Iman, Karachi on Feb, 01 2018
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2 Like
Thanks much. This is about current affairs. Pray for my success
By: Waleed Butt, phalia on Apr, 30 2017
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7 Like
thanks a lot sir.... it help me to access my knowledge and very easy to learn & elaborate!!!
By: farheen, varanasi on Jan, 06 2017
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5 Like
Thankyou sir .😊
By: DishaSharma, Ghaziabad on Dec, 11 2016
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6 Like
It helped me lot in my ASL
By: somya, kalaghat on Nov, 05 2016
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8 Like
nice essay..!!!
By: divya, agra on Sep, 28 2016
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3 Like
hepld me n ma asl exam .sme ashoka
By: famnaz, mumbai on Aug, 28 2016
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2 Like
good one its helpful 4 me
By: Fariha Arshad, Faisalabad on Aug, 16 2016
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4 Like
It is nice explanation. It helps me in my topic
By: om kumr, winder on Apr, 27 2016
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4 Like
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