Role of Social Media in Pakistan

(Mehak Shaik, Karachi)

Social media is, indeed. powerful. It has compelled the Chief Justice to take notice of Shah Hussain's acquittal in Khadija Siddiqui stabbing case. It has made a faction people realise how important it is to give religious minorities their due rights. It has awakened the conscience of hundreds of users through video clips. photographs and written posts. And it is this very power of social media which is worrisome as not all the information circulating on it is verified and true. The fallout extends from the fact that we all are living in an age where spilling across social media everyone's two cents on different situations and happenings occurring around the world has become more of a cultural norm than responsibility and most of these. unfortunately, being shaped out of ignorance. It has given voice to voiceless people but certain voices are just noise and should riot be heard.Media Is a means of communication and media through web and mobile based technologies which are used to convert this communication into a Conn of dialogue among communities, organizations and individuals is known as Social media. Social media technologies take on many different forms including magazines, Internet forums. webiogs. social biogs. micro blogging wikis. social networks, pod-casts photographs or pictures. video, rating and social bookmaking.

Social media is strongly influencing Pakistan's international relations. Anybody with a basic knowledge of Internet and other media tools can reach out and interact with the global audiences any time. Social networking sites such as Facebook. Twitter and Orkin have taken over the world by storm. Marketers in Pakistan want to tap into these Social media is something of a double-edged sword. Al its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection." Thus it is the adjudicator's lob to take valid Influence from it a technologies to gain advantages. Social networks act as a customer relationship management (CRM) tool for various companies and brands. To get into this business creativity is the key here. If you have got something far more exciting and creative then it Social media is something of a double-edged sword. At its best, social niecka offers unprecedented opportunities for marginalised people to speak and bring much needed attention to the issues they face. Al its worst. social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection: Thus it is the adjudicator's job to take valid influence from It avail help you spread your brand name and publicize it.

Social media is something of a double-edged sword. At its best, social media offers unprecedented unities for marginalized people to speak and bring much needed attention to the issues they At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.- Thus it is the adjudicator's job to take valid influence from it as too much of undue mastery is incapable of serving good.

Mehak Shaik
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