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The zeal and zest for a
business startup that the business establisher withhold is the sole key to
success but unfortunately, throughout my professional career, I have seen people
take a step back when they find situations difficult to handle. Like a soldier
at the army field, a business startup is in the market struggling to survive and
the stronger and determined the business owner is, the more the project is going
to grow. Thus, before I give you the ten secret tips to ace your business
startup, let’s make a promise to struggle and survive the competition and never
lose sight of our goals.
1. Always enlist the main objectives and goals of the
project beforehand
What is it that you wish to achieve from your startup? Always have the list of
goals in front of you and keep a check on them. You need to go in the direction
of making them come true and not otherwise. Once you are aware of your
objectives, you’ll automatically work towards achieving it.
2. Research for the customer popular demand product and
build your business idea around it
The punch line of this tip says it all! The real deal is the customers, right?
Without them, who would buy your products or hire your service? Thus, go out in
the market, analyze the situation and look into the latest trending product in
the market. Once you have jotted down your options, select the one you find
yourself passionate towards.
3. Do not ever underestimate the funding you will need for
business establishment
A large or even a small business does not just get started in a day or two. It
requires detailed planning, finance, and labor. From a proper office building to
the entire collection of infrastructure, everything is very important when it
comes to making an impression on the client. Even if you are running a two-room
small business, you need to arrange it wisely and spend some thoughts on the
interior. Fancy is not the answer to every query, you can always go simple yet
bold. And for all of this you need funding. Thus, arranging for the funds must
be your number one priority.
4. Be crazy for the digital and offline marketing
Without marketing, how would the customers know that you are out there? Your
brand needs publicity and promotion and presently, more than offline, the online
digital marketing is on the run. From developing websites to making blogs,
promoting the business page on social media to attracting the customer with
appealing offers and posts, digital marketing is making the statement these days
and you need to do that too.
5. Never forget to act like a startup
For a startup business, it is very important to bring home the first ten
clients. After that, the referral and the reputation in the market help in
uplifting the business. But, for the first ten deals, you need to stay focused,
determined and persuasive so that the client is impressed and agrees to invest
with you.
6. Keep a check on your competitors
The competitors in the market must be doing great and you need not fear them.
Always keep a check on their progress and the tactics and techniques they are
using to achieve it. This will keep you in the game and help you discover new
trends and ways to make the market yours. Also, it’s not necessary to consider
every competitor a rival, to survive in the global marker; you need to have some
friends and good colleague relationship too.
7. Hire a hard-working and determined team
The working team is the force that drives the leader and vice versa. Pick your
employees wisely and establish a long-term and healthy relationship with them.
you need them to work loyally for you and for that you need to offer them
respect, appreciation, a fair pay and some bonuses on and off.
8. Ace clients through creativity and innovation
Jump into the world of creativity and explore your options. The clients these
days are ready to invest in innovative ideas and this is what you have to offer
them. This is hard to achieve but then again, no one becomes a millionaire
overnight.
9. Possess the leadership quality
A true leader knows his goals, has a plan and checks whether he has achieved the
daily target or not. Clear your head before you address to your employees. Be
certain of the task delegation and be ready and patient to answer the queries of
your employees. The more time you spend with them as a steadfast figure, the
more will they look forward to working for you.
10. Don’t scare away easily
At the end, all of these tips must be daunting and as a beginner, you must be
feeling a lot of load on your shoulder. The simple trick is to stay calm. No
matter how hard it may seem, once you have made a decision, you’ll be able to
work for it!
All the best for your new project!
Shahzad Ashfaq is the proud double bachelors’ graduate of the Macalester
College, USA. He got his degrees in the subject of International Studies and
Economy and since then he has pursued a successful professional career bringing
glory to himself and his nation. His expertise and skills at the post of
Managing Director did fair to him and helped him ace the toughest deals and get
in contract with the challenging clients. Shahzad Fakhar Ashfaq has worked in
several renowned firms in the USA. His latest experience as the Managing
Director at the Merchant Banking Group at the Stanhill Capital Partner was
exquisite.
Shahzad is the member of the board of directors of different firms and the
co-founder of the leading Touchstone Gold Company. He is a hard-working man who
knows how to invest his talent, time and money at the right place.